LONDON DAILY ARCHIVE
Taylor Swift's
Taylor Swift's new album was released last Thursday, and a song on it is named after the Black Dog pub in Vauxhall, London.
23 April 2024 · 01:19 UTC








Thousands of Swifties came over the weekend, causing a surge in social media traffic and staff scouring CCTV for a possible Swift sighting.
A line in the song "Black Dog" by Taylor Swift mentions spotting her ex-boyfriend, believed to be British actor Joe Alwyn, at a pub called The Black Dog in London.
The mention came as a surprise to the pub's management, who are part of the SC Soho hospitality group.
After the album's release, traffic to the pub increased significantly, and they created a TikTok account to engage with fans.
The pub is now fully booked for the week and nearly full for Swift's tour dates, resulting in positive reactions from fans and significant business growth.
The text describes a lively atmosphere at a pub over the weekend, with fans eagerly speculating about which of Taylor Swift's ex-boyfriends, Tom Hiddleston or Matty Healy, is mentioned in one of her songs.
The pub owner, Bottomley, confirmed that a "certain blond regular" has visited the pub, and is confident that the establishment is the one referenced in the song, as Swift has previously mentioned nights out in the nearby area of Brixton.
The pub hired extra security due to the surge of fans.