The black SUV was traveling at an undetermined speed when it plowed into the store in Hingham, Massachusetts, and struck "multiple people," Plymouth District Attorney Timothy Cruz said at a press conference.

Sixteen people were sent to hospitals with "traumatic injuries," he said, and a criminal investigation was underway.

The male driver is currently with police officers, Cruz said. Authorities have not released his name, said if he was injured, or given any more detail as to the cause of the incident.

After crashing through the window within an hour of the store's opening, the 2019 Toyota 4Runner came to rest at the back of the outlet and the driver was extricated from the wreckage, Boston's WCVB-TV reported.

"You'd have to really be picking up speed to end up in the storage area at the back side of the Apple store," Frank O'Brien, who was visiting the shopping center, told The Patriot Ledger newspaper.

Aerial footage of the scene showed the shattered window of the store, located in an outdoor mall about 15 miles (24 km)south of downtown Boston. Emergency personnel could be seen tending to injured people on the sidewalk.

The victim who died at the scene was identified as Kevin Bradley, 65, of New Jersey, Cruz said in a news release.

Apple, which said the company was "devastated" by the incident, described Bradley in a statement as "a professional who was onsite supporting recent construction" at the location.