London Daily

Focus on the big picture.
Saturday, Aug 02, 2025

Sony, Honda unveil new electric car brand Afeela

Sony, Honda unveil new electric car brand Afeela

Sony Honda Mobility Inc. said its electric vehicle will launch under the brand Afeela, the latest debut in a field already crowded by earlier entrants such as Tesla Inc.
Cars bearing the new marque will capitalize on the expertise of Sony Group Corp. and Honda Motor Co., Sony Honda Mobility Chief Executive Officer Yasuhide Mizuno said, unveiling the venture’s first prototype during Sony’s CES press conference in Las Vegas on Wednesday. The new company is also collaborating with Qualcomm Inc. and Epic Games Inc. to enable 5G connectivity and entertainment.

The joint venture’s first car to roll out on the CES stage was a sedan featuring 45 sensors, including cameras, radar and ultrasonic sensors. It is “a software-defined vehicle, Qualcomm CEO Cristiano Amon said during the presentation. Sony said it would keep the Afeela cars constantly updated, and Amon said his company’s Snapdragon Digital Chassis would be designed to enable that.

Tesla Inc. has set the standard for connected vehicle experiences, through the regular addition of games and other enhancements over the course of owning one of its vehicles. Sony, Honda and many European automakers like Volkswagen AG are now collaborating to combine car manufacturing capabilities with electronics firms’ knowledge of entertainment, networking and sensors to shorten development times for smart electric vehicles.

Epic Games will work with Sony Honda to help “deliver connected automotive experiences that lead the way not only in visual communication and safety but also entertainment, Epic Games Chief Technology Officer Kim Libreri said at the event.

The joint venture between Sony and Honda was made official in October, promising to deliver premium EVs in North America and Japan starting in 2026.
Comments

Oh ya 3 year ago
Did they talk about the kids digging by hand in 3rd world countries for the material needed to make the batteries? Thought not

Newsletter

Related Articles

0:00
0:00
Close
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
×