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Friday, Feb 26, 2021

Snap and Twitter jump on announcement of integration partnership allowing users to share tweets via Snapchat

Snap and Twitter jump on announcement of integration partnership allowing users to share tweets via Snapchat

Mobile Twitter users who are logged into the Snapchat app can now tap on a tweet and embed it into a snap. The feature rolled out on iOS on Thursday.
Shares of Snap and Twitter jumped on Thursday after Twitter launched a new feature on the iOS version of it app that allows users to share tweets via Snapchat.

Snapchat's parent company, Snap Inc, jumped as high as 8% and closed at $53.19 on Thursday. Twitter gained 9.5% in intraday trading and closed at $51.22.

Mobile Twitter users who are logged into the Snapchat app can now tap on a tweet and share it on snapchat via a snap story or a snapchat to a friend. The feature is available on iOS now.

According to Reuters, Twitter plans to roll out the feature soon for Android users. Reuters also reported that Twitter will start testing a similar integration feature for stories on Instagram for a small group of users.

Twitter is up 59% year-to-date, while Snap has been on an even bigger tear, up 221% in the same period.
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