Shein Receives Further Information Request from EU During Ongoing Investigation

The European Commission is seeking information in accordance with the Digital Services Act as its inquiry into Shein’s consumer protection practices proceeds.

On February 14th, the European Commission sought additional information from the online fashion retailer Shein in accordance with the Digital Services Act.

This request follows the Commission's initiation of a consumer protection investigation into the company, along with the release of a set of measures aimed at tackling compliance issues arising from Chinese online marketplaces.

The inquiry under the DSA aims to gather information concerning risks associated with illegal content and products on Shein's platform, the transparency of its recommendation systems, data access for qualified researchers, and initiatives to safeguard consumer rights, public health, and user wellbeing.

Founded in China and now based in Singapore, Shein has until February 27th to provide its response.

This investigation follows a request made last June pertaining to the company's adherence to rules regarding the notice and action mechanism for illegal products, the use of dark patterns, safeguarding minors, and trader traceability.

A representative from Shein indicated that the company is actively working to fulfill the request and highlighted its dedication to providing safe online shopping experiences for EU consumers.

The Commission will evaluate Shein's response to decide on future actions, while similar DSA inquiries are ongoing for other major online platforms such as Meta, TikTok, and X.