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Saturday, May 15, 2021

Sex toy firm Lovehoney bags prestigious business award from The Queen

Sex toy firm Lovehoney bags prestigious business award from The Queen

A SEX toy retailer has won a pres­tigious business award — from Her Majesty The Queen.

Britain’s biggest adult store, Lovehoney, has netted the royal accolade for outstanding continuous growth in overseas sales.

The site which calls itself “the sexual happiness people” flogs lingerie, lubricants, bondage equipment and sexy gadgets.

It also has the official worldwide licence to make and sell Fifty Shades of Grey products based on the hit 2011 erotic novel and 2015 movie adaptation.

The business has won the Queen’s Award for Enterprise after its sales boomed from £12million in 2015 to £56million today — an increase of 365 per cent.

It means the site can use the Queen’s Award emblem in advertising for five years.

Debbie Bond, of Lovehoney, said: “We are thrilled to have received official recognition from the Queen.

“Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual-wellness brand.

“Royal patronage will help us to create more jobs at our Bath HQ and in our international offices, and spread the sexual happiness message globally.”

Lovehoney has eight websites globally, including in the USA, and employs around 300 staff.

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