London Daily

Focus on the big picture.
Wednesday, Sep 03, 2025

Salesforce invests $40 million in text-marketing startup Community

Salesforce invests $40 million in text-marketing startup Community

Salesforce's investment in Community comes as the upstart looks to expand its customer base.

Salesforce is investing $40 million in the text-marketing startup, Community, the Wall Street Journal reported.

The new funding, which comes through the company's investment division, Salesforce Ventures, brings Community's total amount raised to around $90 million.

Community first launched in 2019, raising tens of millions of dollars from investors like Ashton Kutcher to build an app where celebrities and influencers could send texts directly to their fans. Early users included Paul McCartney, Jake Paul, Ellen Degeneres, and Jennifer Lopez. In January, the company told Insider that it had begun targeting business customers in addition to celebrities.

"We've started moving into small businesses, streetwear brands, big brands, and we have over 6,000 leaders using our platform," Josh Rosenheck, the company's co-founder and chief product officer, said.

Community customers can use its platform to send out mass texts, one-to-one messages to followers, or custom texts to a select group of customers based on their location or demographic info. Users who opt into receiving messages can also text back.

Joshua Weissman, a YouTube star who began using Community last year while it was still invite-only, told Insider that the app had proven to be an effective way to keep in touch with his fans.

"I've only been promoting it a little bit, and I've got around 10,000 people on my text platform," Weissman said. "I sent out a text message and it went out to 9,900 [people]. It had a 98% open rate."

"I would compare it to Mailchimp, but the text version," Weissman added. "It's very similar in that fashion, but it's run through an app on your phone."

Interest in text marketing has been on the rise this year as media brands, digital creators, and advertisers look for new ways to reach audiences outside of email. Email platform Mailchimp acquired the text-marketing startup Chatitive in January.

"Over time, everyone's going to want to have a more real connection with the things that they care about," Rosenheck told Insider. "We wanted that to become adopted and understood as a new social paradigm, like, 'Oh wow, I can actually have a personal engaging relationship with people I love like the sports teams, the brands, the businesses that I love.'"

Newsletter

Related Articles

0:00
0:00
Close
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Court of Appeal Allows Asylum Seekers to Remain at Essex Hotel Amid Local Tax Boycott Threats
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
Nvidia Reveals: Two Mystery Customers Account for About 40% of Revenue
Woody Allen: "I Would Be Happy to Direct Trump Again in a Film"
Pickles are the latest craze among Generation Z in the United States.
Deadline Day Delivers Record £125m Isak Move and Donnarumma to City
Nestlé Removes CEO Laurent Freixe Following Undisclosed Relationship with Subordinate
Giuliani Seriously Injured in Accident – Trump to Award Him the Presidential Medal of Freedom
EU is getting aggressive: Four AfD Candidates Die Unexpectedly Ahead of North Rhine-Westphalia Local Elections
Lula and Putin Hold Strategic BRICS Discussions Ahead of Trump–Putin Summit
WhatsApp is rolling out a feature that looks a lot like Telegram.
Investigations Reveal Rise in ‘Sex-for-Rent’ Listings Across Canada Exploiting Vulnerable Tenants
Chinese and Indian Leaders Pursue Amity Amid Global Shifts
European Union Plans for Ukraine Deployment
ECB Warns Against Inflation Complacency
Concerns Over North Cyprus Casino Development
Shipping Companies Look Beyond Chinese Finance
Rural Exodus Fueling European Wildfires
China Hosts Major Security Meeting
Chinese Police Successfully Recover Family's Savings from Livestream Purchases
Germany Marks a Decade Since Migrant Wave with Divisions, Success Stories, and Political Shifts
Liverpool Defeat Arsenal 1–0 with Szoboszlai Free-Kick to Stay Top of Premier League
Prince Harry and King Charles to Meet in First Reunion After 20 Months
Chinese Stock Market Rally Fueled by Domestic Investors
Israeli Airstrike in Yemen Kills Houthi Prime Minister
Ukrainian Nationalist Politician Andriy Parubiy Assassinated in Lviv
Corporate America Cuts Middle Management as Bosses Take On Triple the Workload
Parents Sue OpenAI After Teen’s Death, Alleging ChatGPT Encouraged Suicide
Amazon Faces Lawsuit Over 'Buy' Label on Digital Streaming Content
×