London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

Ryan Gosling Joins Tag Heuer as Global Ambassador

Ryan Gosling Joins Tag Heuer as Global Ambassador

The Swiss luxury watch brand partners with the Oscar-nominated actor for his first ever brand partnership. 

Following Tag Heuer's commitment to elegance and fearlessness, the luxury brand taps with Ryan Gosling as its newest brand ambassador. As one of Hollywood's most versatile leading men, Gosling's effortless confidence and dedication to defying expectations make him the perfect fit in driving the brand forward.

“[Ryan] is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction," said Tag Heuer CEO Frédéric Arnault. "The movie Drive represents the strongest link with who we are today, and we are excited about the creative projects we have together.”



The announcement comes in tandem with the newest collection, a revisitation of the iconic Tag Heuer Carrera into a timeless and sporty-elegant three-hand watch. The watch represents the ultimate showcase of the brand's motor-racing heritage and is best known for its timeless quality and obsession with readability, perfect for drivers who need a quick glance at the time when under pressure.

The Tag Heuer Carrera Three Hands collection of 13 pieces reinterprets the former designs into four modern styles: the Tag Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The Tag Heuer Carrera Date 39 mm, and the Tag Heuer Carrera Date 29 mm.

“I appreciate its timeless design," said Gosling on the newest watch portfolio. "I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”



The Golden Globe winner has been very active in his collaboration with Tag Heuer, even handpicking the award-winning photographer Pari Dukovic for his first ad campaign photo shoot. The duo worked together on every step of the creative process, which resulted in a vibrant campaign inspired by Gosling's own desire to create something striking.

“Ryan said he wanted to do something completely different," said Dukovic. "Color has emotion and it’s completely unexpected. In creating these portraits it was about creating something timeless and timely at the same time. Tag Heuer’s watches have a timeless quality to them and that’s exactly what we wanted to do with the campaign.



Gosling has always challenged himself by taking on an assortment of exciting roles, each one different from the last. From the brooding and mysterious stunt driver in Drive to the critically-acclaimed musicality of La La Land and the iconic sci-fi revival Blade Runner 2049, it's clear that he is unafraid of taking the risks necessary in order to be phenomenal.

“Tag Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years," said Gosling. "Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to.”

Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×