Radio City's Tower in Liverpool Faces Rebranding, Potential Name Change

The tower, a renowned symbol of Liverpool and home to Radio City since 1974, is poised to be renamed Hits Radio Liverpool. The rebrand is part of Bauer Media's overhaul of its stations.

Despite the tower's listed status in 2020, which references Radio City, Bauer Media is exploring new options to reflect its updated identity.

The rebrand affects 15 stations, including Sheffield's Hallam FM and Preston's Rock FM, which will also adopt the Hits Radio brand.

Bauer Media's Audio UK CEO Simon Myciunka views this as a fresh start for the stations, aiming for national recognition.

The company noted the importance of the tower's current branding but is contemplating a new direction that aligns with Hits Radio and Greatest Hits Radio, both housed in the tower.

Listeners have expressed disappointment over the potential name change, citing Radio City's nearly 50-year legacy in Liverpool.

Despite the rebrand, many anticipate the tower will continue to be called Radio City Tower by locals.

Bauer Media stresses its commitment to radio's future, highlighting the expanded choices digital listening has introduced, and expects the new brand to foster growth for the stations.