PrettyLittleThing Faces Backlash Over Account Deactivation Policy

PrettyLittleThing customers are criticizing the brand for deactivating their accounts over frequent returns. Shoppers blame sizing inconsistencies and lament the lack of refunds for 'Royalty' scheme members. The retailer recently introduced a £1.99 return fee, citing cost pressures.

22 June 2024 · 22:44 UTC

Fast-fashion brand PrettyLittleThing (PLT), part of the Boohoo Group, is under fire for deactivating customer accounts due to frequent returns.

Customers expressed their frustration on social media, arguing that inconsistent sizing led to more returns.

Notably, shoppers involved in PLT’s 'Royalty' scheme also face account deactivations without refunds.

The retailer recently implemented a £1.99 return fee amidst industry-wide cost pressures.