Pret A Manger Modifies Coffee Subscription Amid Backlash

Pret A Manger faces backlash after announcing changes to its coffee subscription. Starting in September, the new plan will offer up to five half-price coffees a day for ten pounds a month, discontinuing the 20% food discount. Despite customer discontent, a retail expert supports the move, saying it better appeals to a wider audience.

Pret A Manger, the well-known coffee and sandwich chain, has faced significant backlash following its recent announcement to alter its coffee subscription model.

Currently, subscribers can enjoy up to five coffees a day for a monthly fee of £30.

Starting in September, the new plan will offer up to five half-price coffees a day for £10 a month, while also discontinuing the existing 20% food discount.

This decision has led to discontent among current subscribers, many of whom expressed their dissatisfaction on social media.

Some consumers deemed the move a 'massive, monumental error,' and others threatened to switch to competitors.

Despite the criticism, retail analyst Natalie Berg supports Pret's decision, arguing that the old subscription model alienated non-subscribers.

The company's managing director, Clare Clough, defended the change, explaining that the new model aims to provide better value for all customers, not just subscribers.