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Pharrell Williams Makes Spectacular Debut as Louis Vuitton's Men's Creative Director with Star-Studded Runway Show

Pharrell Williams made his debut as Louis Vuitton's men's creative director with a mega-budget runway show in Paris.

21 June 2023 · 19:33 UTC

The show was a spectacle, with a $20 billion luxury company flexing its muscles and showcasing a collection that combined nerdy and sporty styles with regal and pimpish looks.

The collection featured loose tailoring, big stomping boots, and plenty of the brand's signature damier and camo pattern.

The show was attended by celebrities such as Jay-Z and Beyoncé, Rihanna, A$AP Rocky, Zendaya, Lebron James, and Kim Kardashian, and was followed by a live orchestra and gospel choir singing "Joy!" The show marked a shift in fashion as an entertainment industry, with Louis Vuitton betting on Pharrell's ability to create blockbuster shows and harness big teams and resources.