London Daily

Focus on the big picture.
Tuesday, Sep 09, 2025

NFTs 'part of the future' of gaming, says EA

NFTs 'part of the future' of gaming, says EA

The digital tokens are an attractive business proposition, EA's chief executive told investors this week, but they're not without controversy.

NFTs are an "important part of the future" of the gaming industry, game publisher EA told investors this week.

The company's CEO Andrew Wilson said EA's sports franchises like FIFA and American football series ‘Madden’ were prime candidates for the introduction of the digital collectibles.

"[Players] want more modalities at play inside the game, which go beyond just straight 11 on 11 football. They want more digital experiences outside the game, esports, NFTs, broader sports consumption and they want us to move really, really quickly," he said.

NFTs - unique tokens that can be used to prove ownership of a digital asset - have already become a major part of the sporting and collectibles industries.

In September, Paris-based NFT platform Sorare became France's most valuable startup, raising €580 million in a funding round for its digital football trading card business.

The cards on offer are all officially licensed, with major European clubs like Paris Saint-Germain, Real Madrid and Premier League side Liverpool signing up to the platform.

Sorare aims to draw parallels between its product and traditional trading cards


Wilson's comments during this week's earnings call suggest that EA - one of the world's biggest video game publishers - is well aware of the tokens' business potential.

"Collectability in games like FIFA and Madden and NHL is really built on driving value through the traditional sports season," he told investors.

"I think your question is, is there an opportunity, particularly as we think about NFTs and other digital ecosystem to expand that value over time. I think the short answer to that is yes.”

Combining NFTs with gaming divides opinion, however.

Last month the PC gaming platform Steam banned all blockchain and NFT-related games from its store, with new guidelines for developers that specifically prohibit "applications built on blockchain technology that issue or allow exchange of cryptocurrencies or NFTs"

Games like American football title Madden and FIFA could see the introduction of NFTs, EA suggested


Earlier this week a cryptocurrency based on the hit Netflix drama Squid Game collapsed in an apparent "rug pull" scam, with investors tempted by the promise of a "play to earn" NFT game losing their money.

Speaking on the earnings call, EA's Wilson warned that it was still early days for blockchain gaming.

"I think that in the context of the games that we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future.

"I do think it will be an important part of the future of our industry on a go-forward basis. But it's still early to kind of figure out how that's going to work," he said.

Newsletter

Related Articles

0:00
0:00
Close
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Brand-New $1 Million Yacht Sinks Just Fifteen Minutes After Maiden Launch in Turkey
Here’s What the FBI Seized in John Bolton Raid — and the Legal Risks He Faces
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Queen Camilla’s Teenage Courage: Fended Off Attempted Assault on London Train, New Biography Reveals
Scottish Brothers Set Record in Historic Pacific Row
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Court of Appeal Allows Asylum Seekers to Remain at Essex Hotel Amid Local Tax Boycott Threats
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
×