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LONDON DAILY ARCHIVE

NFL Games to Air Free-to-Air on UK Television for First Time

Historic broadcast deal brings American football to wider audience

22 August 2025 · 04:40 UTC

NFL regular-season games will be shown on free-to-air television in the United Kingdom for the first time, marking a significant step in the league’s efforts to grow its fan base internationally.

The new arrangement is expected to attract millions of viewers who previously relied on pay-TV platforms.