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LONDON DAILY ARCHIVE

Nearly Half of UK Investors Turn to Social Media for Financial Advice

Fidelity warns of risks from unregulated finfluencers

22 June 2025 · 16:42 UTC

Nearly half of UK investors now rely on social media platforms, finfluencers and AI tools for financial information, with only one in three consulting a professional adviser recently, prompting warnings that over‑confidence and unverified sources could lead to impulsive and poor investment decisions.