A surprise reveal on Instagram and a website introduced the American Riviera Orchard, showcasing a golden emblem and hinting at a connection to their Montecito home near Santa Barbara. The duchess's involvement was confirmed but no additional information was disclosed.

Her social media bio is now a simple tagline, "by Meghan, The Duchess of Sussex." The brand seems to focus on kitchen and home life, featuring a nostalgic video with Markle engaging in domestic activities. A newsletter is available for updates and product news.

The Sussexes left royal duties in 2020, exchanging the UK for California, and have since ceased activity on their official Sussex account. Markle's personal online presence was deactivated prior to her wedding.

In the recent past, the couple made headlines for media projects and speaking out about the royal family. They've navigated deals with platforms like Netflix and Spotify, although not all projects have materialized. Nonetheless, Netflix hinted at potential future collaborations, including a film, despite some cancellations.