Meghan Markle Introduces American Riviera Orchard Lifestyle Brand

Meghan Markle sparked excitement online with a sneak peek of her new lifestyle brand, American Riviera Orchard, named after her coastal California abode.

The brand debuted with a vintage-inspired 16-second clip showcasing floral arrangements and Meghan in a kitchen, culminating in an elegant ball-gowned figure in a colonnade.

The brand's Instagram page playfully revealed its logo through a nine-part puzzle, hinting at the brand's 2024 establishment by the Duchess.

The logo features "Montecito," the affluent community where Meghan and Prince Harry reside with their children, part of the region known as the "American Riviera."

Two days post-reveal, the brand's offerings remain speculative, but reports suggest a range of cookbooks, home essentials, and gourmet foods like marmalade and jellies.

Social media response has been swift, with the brand's Instagram surpassing half a million followers and offering a waitlist sign-up. Since stepping back from royal duties and moving to California in 2020, the couple has been exploring media projects, including a Netflix documentary and Prince Harry's memoir, "Spare." However, their media presence faced setbacks, such as the conclusion of their Spotify podcast after a single episode.