Louis Vuitton Enters Decade-Long Partnership with Formula 1
Luxury brand becomes title sponsor of Australian Grand Prix; TAG Heuer replaces Rolex as official timekeeper
Louis Vuitton has announced a ten-year global partnership with Formula 1, commencing with the 2025 season.
As part of this agreement, Louis Vuitton will serve as the title sponsor for the Australian Grand Prix, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025. Additionally, TAG Heuer, a subsidiary of Louis Vuitton's parent company LVMH, will replace Rolex as Formula 1's official timekeeper.
This collaboration will feature Louis Vuitton's branding prominently across all race locations and includes the creation of bespoke trophies for the top three finishers at each event.
The partnership reflects a shared commitment to innovation and excellence between the luxury fashion house and the motorsport organization.
As part of this agreement, Louis Vuitton will serve as the title sponsor for the Australian Grand Prix, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025. Additionally, TAG Heuer, a subsidiary of Louis Vuitton's parent company LVMH, will replace Rolex as Formula 1's official timekeeper.
This collaboration will feature Louis Vuitton's branding prominently across all race locations and includes the creation of bespoke trophies for the top three finishers at each event.
The partnership reflects a shared commitment to innovation and excellence between the luxury fashion house and the motorsport organization.
