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Thursday, Dec 04, 2025

London bar uses facial recognition to help staff know who to serve first

A London bar has become the first in the world to use artificial intelligence to help bar staff know which customers should be served first. New facial recognition software could be the solution to long queues and angry kick-offs in pubs and bars across the UK. The technology, developed by British data science company, DataSparQ, aims to roll out across the country in a couple of months.

A London bar has become the first in the world to use artificial intelligence to help bar staff know which customers should be served first. 

The technology developed by DataSparQ uses a cameras and AI to determine where you are in a queue, with the company claiming this will avoid arguments and speed up serving times by between three and five seconds per order.

It will also flag up those who look under-25, and let bar staff know if they have already been checked.

The technology, which ran a trial at 5cc Harrild & Sons bar in Farringdon during a busy shift last month before crunching the data, will now be taken to a pop-up bar in London at the end of September.


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