Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker

Elf‑like collectible sparks global craze and market valuation boom

23 June 2025 · 01:41 UTC

The Labubu doll, a quirky elf‑like figure produced by Pop Mart, has fuelled a surge in popularity—particularly among Gen Z—propelling the company past rivals such as Hasbro and Mattel to become China’s most valuable toy firm.