In a Telegraph column, Starmer emphasized his patriotic stance to win back swing voters and distance Labour from its perceived lack of patriotism under Jeremy Corbyn's leadership.

Some critics worry that this approach may alienate ethnic minority voters.

Labour Party leader Keir Starmer emphasized the importance of serving the country as a true expression of patriotism, beyond just respecting symbols and sentiments.

He will gather his shadow cabinet in the English countryside for a symbolic meeting to promote patriotism as a positive force.

Starmer also criticized internal critics for being reluctant to display the St George's flag.

The text discusses warnings from Labour Party leader Keir Starmer against the union flag being taken over by the far-right, as he believes it should not be used to spread hatred.

Separately, Starmer is dealing with discontent from Labour MPs regarding the use of the union flag in campaign materials, with concerns it may alienate certain voters.

A poll from More In Common in 2019 showed that 75% of respondents felt good when seeing the British flag.