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Saturday, Apr 04, 2026

Jet2 Signals Rising Costs Amidst Increased Last-Minute Holiday Bookings

Travel company Jet2 reports challenges from higher operational costs and delayed aircraft deliveries, while bookings increase for the upcoming summer season.
Jet2 has reported a significant decline in its share value, dropping by 10% after the company announced it is facing increased operational costs related to flight and hotel accommodations, as well as delays in the delivery of new aircraft.

The outlook for profit margins in the coming year appears threatened due to these cost pressures.

Steve Heapy, the chief executive of Jet2, which operates both the airline Jet2.com and the holiday package provider Jet2holidays, indicated in a statement to investors that the company is grappling with substantial inflationary pressures affecting critical areas such as hotel stays and airport charges.

Additionally, the delayed delivery of new planes is anticipated to generate further costs to bridge gaps in aircraft availability during the crucial summer season.

The travel firm previously estimated an increased operational burden of £25 million per year stemming from heightened employer national insurance contributions and adjustments to the national minimum wage.

This adds to another £20 million in costs associated with compliance to sustainable aviation fuel mandates.

Despite these challenges, Jet2 is projecting a pre-tax profit between £560 million and £570 million for the fiscal year ending March, reflecting an increase of up to 10% compared to the previous year.

Furthermore, the company has reported an approximate 7% increase in bookings for the months of April, May, and June compared with the same period last year, with package holiday sales rising by 4% and flight-only passengers increasing by 19%.

This trend indicates a noticeable shift toward last-minute travel bookings among consumers, aligning with a broader industry pattern where travelers are increasingly opting to finalize their plans closer to the start date.

Jet2’s recent expansion to London Luton and Bournemouth airports has bolstered its booking figures, though the company has clarified that these new bases are anticipated to incur losses in their inaugural year.

Jet2 has noted that pricing for both flights and holiday packages remains competitive, although costs have seen a slight increase.

As a result of these circumstances, shares in Jet2 experienced a decline of approximately 10.5% in early trading on Wednesday.
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