London Daily

Focus on the big picture.
Thursday, Oct 02, 2025

J.K. Rowling Introduces new book: The Ickabog

J.K. Rowling Introduces new book: The Ickabog

J.K. Rowling
About The Ickabog: “The idea for The Ickabog came to me while I was still writing Harry Potter. I wrote most of a first draft in fits and starts between Potter books, intending to publish it after Harry Potter and the Deathly Hallows”

However, after the last Potter book I wanted to take a break from publishing, which ended up lasting five years. In that time I wrote The Casual Vacancy and Robert Galbraith wrote The Cuckoo’s Calling. After some dithering (and also after my long-suffering agent had trademarked The Ickabog – sorry, Neil) I decided I wanted to step away from children’s books for a while. At that point, the first draft of The Ickabog went up into the attic, where it’s remained for nearly a decade. Over time I came to think of it as a story that belonged to my two younger children, because I’d read it to them in the evenings when they were little, which has always been a happy family memory.

A few weeks ago at dinner, I tentatively mooted the idea of getting The Ickabog down from the attic and publishing it for free, for children in lockdown. My now teenagers were touchingly enthusiastic, so downstairs came the very dusty box, and for the last few weeks I’ve been immersed in a fictional world I thought I’d never enter again. As I worked to finish the book, I started reading chapters nightly to the family again. This was one of the most extraordinary experiences of my writing life, as The Ickabog’s first two readers told me what they remember from when they were tiny, and demanded the reinstatement of bits they’d particularly liked (I obeyed).

I think The Ickabog lends itself well to serialisation because it was written as a read-aloud book (unconsciously shaped, I think, by the way I read it to my own children), but it’s suitable for 7-9 year olds to read to themselves.

I’ll be posting a chapter (or two, or three) every weekday between 26th May and 10th July on The Ickabog website. We plan to publish some translations soon and will post further details on that website when they’re available.

The Ickabog is a story about truth and the abuse of power. To forestall one obvious question: the idea came to me well over a decade ago, so it isn’t intended to be read as a response to anything that’s happening in the world right now. The themes are timeless and could apply to any era or any country.



The Illustration Competition

Having decided to publish, I thought how wonderful it would be if children in lockdown, or otherwise needing distraction during the strange and difficult time we’re passing through, illustrated the story for me. There will be suggestions about the illustrations we might need for each chapter on The Ickabog website, but nobody should feel constrained by these ideas. I want to see imaginations run wild! Creativity, inventiveness and effort are the most important things: we aren’t necessarily looking for the most technical skill!

In November 2020, The Ickabog will be published in English in print, eBook and audiobook formats, shortly followed by other languages. The best drawings in each territory will be included in the finished books. As publishers in each territory will need to decide which pictures work best for their own editions, I won’t be personally judging the entries. However, if parents and guardians post their children’s drawing on Twitter using the hashtag #TheIckabog, I’ll be able to share and comment! To find out more about the Illustration Competition, go to The Ickabog website when it launches.



Covid-19 Donation

I’m pledging all author royalties from The Ickabog, when published, to help groups who’ve been particularly impacted by the pandemic. Further details will be available later in the year.



Huge thanks are due…

… to my dear friend and editor Arthur Levine; to the phenomenal James McKnight of the Blair Partnership, who’s worked tirelessly to make this project a reality in a very short space of time; to Ruth Alltimes at Little, Brown Books for Young Readers, whose help has been invaluable; to my peerless management team, Rebecca Salt, Nicky Stonehill and Mark Hutchinson and to my wonderful agent Neil Blair. I promise all of you not to have any more bright ideas for a few months at least.

J.K. Rowling

Newsletter

Related Articles

0:00
0:00
Close
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
Nvidia Pledges Up to $100 Billion Investment in OpenAI to Power Massive AI Data Center Build-Out
U.S. Signals ‘Large and Forceful’ Support for Argentina Amid Market Turmoil
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
Vietnam Faces Up to $25 Billion Export Loss as U.S. Tariffs Bite
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Indonesia Court Upholds Military Law Amid Concerns Over Expanded Civilian Role
Larry Ellison, Michael Dell and Rupert Murdoch Join Trump-Backed Bid to Take Over TikTok
Trump and Musk Reunite Publicly for First Time Since Fallout at Kirk Memorial
Vietnam Closes 86 Million Untouched Bank Accounts Over Biometric ID Rules
×