HSBC bank has faced criticism after announcing that it will discontinue its Welsh language phone line from January 15th, leaving English as the sole means of contacting the bank.
The decision, which has been met with disappointment from politicians and customers, is seen as a setback for Welsh language support.
HSBC has closed 12 branches in Wales over the past year, and the decision to end the Welsh language phone line has been described as "bitterly disappointing" by Conservative shadow Welsh language minister Samuel Kurtz.
HSBC cited low usage of the Welsh language line, with just 22 calls daily compared to 18,000 to their English-speaking agents.
The bank has offered a call-back service in Welsh within three working days for those who still wish to communicate in Welsh, but this has been criticized as insufficient by some.
Despite this change, HSBC has assured customers that other Welsh language services, such as Welsh-speaking colleagues in half of their Welsh branches and a full translation service in some branches, will remain in place.