London Daily

Focus on the big picture.
Monday, Jul 13, 2026

How the Hawaiian Shirt Became Cool Again

How the Hawaiian Shirt Became Cool Again

Once a touristy faux-pas the vibrant Hawaiian shirt has become a perennial summer favorite.

Aptly dubbed the "Aloha Shirt," Hawaiian shirts have become a cheeky wardrobe staple. Despite the garment's sunny demeanor, it has a fairly complicated history. Some believe the garment was created when a college student crafted a collared button down out of yukataขthe cloth used in Japanese kimonos. Despite this probable origin, Dolores Miyamoto claims it was Hollywood actor John Barrymore who custom ordered a floral button downขin the style of a Hawaiian shirtขfrom her garment shop. No matter the origin, Hawaiian shirts highlight the luscious flora and fauna of the sunny island through Japanese-influenced colorways and prints. By the mid-1930s, retailers across Hawaii began to widely produce variations of the colorful shirts in an attempt to appeal to natives, tourists, and to highlight the natural beauty of the island.

When servicemembers returned to the mainland United States from Hawaii after World War II, the garment became increasingly popular across the country. Commemorating the "Aloha'' spirit of the island, the shirt became a stylish way to sport a carefree attitude and a welcoming aesthetic. With Hawaii's subsequent statehood in 1959, the tropical shirt was featured across mainland retailers and in pop-culture-Elvis Presley's 1961 album Blue Hawaii features an eclectic Hawaiian shirt.



"Blue Hawaii," 1961

By the 1970s and '80s, the Hawaiian shirt began to be mass produced across the United States-allowing for widespread sale and consumption. With many workplaces adopting "Aloha Fridays,"-employees could opt for a more casual outfit on the last day of the workweek-the Hawaiian shirt became forever embedded in fashion's style lexicon. Though the original iterations were often made in rayon and synthetic fabrics, cotton and linen became a popular choice for the garment during this period. Making cameos in cult favorites such as Friends, Ace Ventura, and Romeo + Juliet, the garment was a natural sartorial choice for pop-culture's biggest players.



Leonardo DiCaprio in "Romeo + Juliet



Jennifer Aniston in "Friends."


Despite the garment's rapid success throughout the mid 20th-century, its original flair and appeal slowly began to diminish in the new decade. Becoming widely associated with cheesy Dad outfits and overzealous tourists, the shirt evolved into more of a campy costume than a breezy fashionable statement.

With fashion's love for everything nostalgic reemerging in recent years, the Hawaiian shirt has seen a subtle comeback. This time, however, the shirts are strutting down the runways of Prada and Dior rather than sitting on department store shelves. Below, L'OFFICIEL explores the most stylish modern iterations of the beloved garment through the lens of fashion's biggest brands and our favorite celebrities.


Newsletter

Related Articles

0:00
0:00
Close
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
UK Government Faces Difficult Spending Choices as Labour Leadership Transition Approaches
Rachel Reeves Warns Andy Burnham of Immediate Economic Challenges After Expected Leadership Change
Andy Burnham Prepares to Lead UK Government With Plans for Regional Power Shift and Economic Reset
Government Creates Emergency Support Scheme for Financially Struggling Universities
United Kingdom Replaces Traditional Farm Subsidies With Payments Linked to Environmental Performance
National Grid Reports First Week of Electricity Generation Without Fossil Fuels
United Kingdom Financial Regulator Introduces Tougher Capital Rules for Cryptocurrency Exchanges
Belfast Harbour Expands Operations to Attract Investment Through United Kingdom and European Union Market Access
Scottish Government Threatens Legal Challenge Over Westminster Cuts to North Sea Transition Funding
United Kingdom Accelerates Trans-Pennine High-Speed Rail Project Linking Northern Cities
United Kingdom Secures Ten Billion Pound Investment for Cambridge Quantum Computing Campus
Port Talbot Steelworks Wins Support for Green Hydrogen Transition and Protection of Industrial Jobs
United Kingdom Sends Royal Navy Carrier Strike Group to Indo-Pacific as Regional Security Focus Expands
National Health Service Expands Artificial Intelligence Diagnostics Across England to Reduce Screening Backlogs
United Kingdom Launches Fifty Billion Pound Infrastructure Fund to Accelerate Housing and Construction
UK Medical Chiefs Update Health Guidance to Promote Everyday Physical Activity
Office of Communications Keeps Wikipedia Under Review Under UK Online Safety Rules
UK Defence Ministry Expands Deep-Strike Capability Through Precision Missile Programme
Russell Group Universities Warn Funding Cuts Could Damage NHS Workforce Training
UK Parliament Calls for National Emergency Broadcast as Heatwave Conditions Intensify
UK and Netherlands Strengthen Naval Cooperation With New Amphibious Defence Partnership
UK Defence Ministry Joins International Missile Programme With One Hundred and Ninety Million Pound Investment
Bank of England Warns Middle East Conflict and AI Risks Could Pressure UK Economy
UK Government Introduces New Rules to Limit Foreign Influence in Political Donations
UK and France Prepare Naval Mission to Protect Shipping Through Strait of Hormuz
United States Pressures UK to Increase Defence Spending at NATO Summit
Bank of England Warns Artificial Intelligence Investment Boom Could Create Financial Stability Risks
Bank of England Begins Direct Oversight of Critical Technology Providers Supporting UK Finance
Andy Burnham Set to Become UK Prime Minister After Labour Leadership Race Clears Path to Downing Street
Scottish Fishing Industry Calls for Emergency Support Amid Rising Costs
UK Supports Stronger European Response to Russian Actions in Ukraine
Devon and Cornwall Police Release Suspect in Ann Widdecombe Murder Investigation
×