London Daily

Focus on the big picture.
Saturday, Feb 22, 2025

How the Hawaiian Shirt Became Cool Again

How the Hawaiian Shirt Became Cool Again

Once a touristy faux-pas the vibrant Hawaiian shirt has become a perennial summer favorite.

Aptly dubbed the "Aloha Shirt," Hawaiian shirts have become a cheeky wardrobe staple. Despite the garment's sunny demeanor, it has a fairly complicated history. Some believe the garment was created when a college student crafted a collared button down out of yukataขthe cloth used in Japanese kimonos. Despite this probable origin, Dolores Miyamoto claims it was Hollywood actor John Barrymore who custom ordered a floral button downขin the style of a Hawaiian shirtขfrom her garment shop. No matter the origin, Hawaiian shirts highlight the luscious flora and fauna of the sunny island through Japanese-influenced colorways and prints. By the mid-1930s, retailers across Hawaii began to widely produce variations of the colorful shirts in an attempt to appeal to natives, tourists, and to highlight the natural beauty of the island.

When servicemembers returned to the mainland United States from Hawaii after World War II, the garment became increasingly popular across the country. Commemorating the "Aloha'' spirit of the island, the shirt became a stylish way to sport a carefree attitude and a welcoming aesthetic. With Hawaii's subsequent statehood in 1959, the tropical shirt was featured across mainland retailers and in pop-culture-Elvis Presley's 1961 album Blue Hawaii features an eclectic Hawaiian shirt.



"Blue Hawaii," 1961

By the 1970s and '80s, the Hawaiian shirt began to be mass produced across the United States-allowing for widespread sale and consumption. With many workplaces adopting "Aloha Fridays,"-employees could opt for a more casual outfit on the last day of the workweek-the Hawaiian shirt became forever embedded in fashion's style lexicon. Though the original iterations were often made in rayon and synthetic fabrics, cotton and linen became a popular choice for the garment during this period. Making cameos in cult favorites such as Friends, Ace Ventura, and Romeo + Juliet, the garment was a natural sartorial choice for pop-culture's biggest players.



Leonardo DiCaprio in "Romeo + Juliet



Jennifer Aniston in "Friends."


Despite the garment's rapid success throughout the mid 20th-century, its original flair and appeal slowly began to diminish in the new decade. Becoming widely associated with cheesy Dad outfits and overzealous tourists, the shirt evolved into more of a campy costume than a breezy fashionable statement.

With fashion's love for everything nostalgic reemerging in recent years, the Hawaiian shirt has seen a subtle comeback. This time, however, the shirts are strutting down the runways of Prada and Dior rather than sitting on department store shelves. Below, L'OFFICIEL explores the most stylish modern iterations of the beloved garment through the lens of fashion's biggest brands and our favorite celebrities.


Newsletter

Related Articles

0:00
0:00
Close
UK Prison Officer Sentenced for Inappropriate Conduct with Inmate
Good News: Senate Confirms Kash Patel as FBI Director
Officials from the U.S. and Hungary Engage in Talks on Economic Collaboration and Sanctions Strategy
James Bond Franchise Transitions to Amazon MGM Studios
Technology Giants Ramp Up Lobbying Initiatives Against Strict EU Regulations
Alibaba Exceeds Quarterly Projections Fueled by Growth in Cloud and AI
Tequila Sector Faces Surplus Crisis as Agave Prices Dive Sharply
Residents of Flintshire Mobile Home Park Grapple with Maintenance Issues and Uncertain Future
Ronan Keating Criticizes Irish Justice System Following Fatal Crash Involving His Brother
Gordon Ramsay's Lucky Cat Restaurant Faces Unprecedented Theft
Israeli Family Mourns Loss of Peace Advocate Oded Lifschitz as Body Returned from Gaza
Former UK Defense Chief Calls for Enhanced European Support for Ukraine
Pope Francis Admitted to Hospital in Rome Amid Rising Succession Speculation
Senate Republican Leader Mitch McConnell, at the age of 83, Declares His Retirement.
Whistleblower Reveals Whitehall’s Focus on Kabul Animal Airlift Amid Crisis
Politicians Who Deliberately Lie Could Face Removal from Office in Wales
Scottish Labour Faces Challenges Ahead of 2026 Holyrood Elections
Leftwing Activists Less Likely to Work with Political Rivals, Study Finds
Boris Johnson to Host 'An Evening with Boris Johnson' at Edinburgh's Usher Hall
Planned Change in British Citizenship Rules Faces First Legal Challenge
Northumberland Postal Worker Sentenced for Sexual Assaults During Deliveries
British Journalist Missing in Brazil for 11 Days
Tesco Fixes Website Glitch That Disrupted Online Grocery Orders
Amnesty International Critiques UK's Predictive Policing Practices
Burglar Jailed After Falling into Home-Made Trap in Blyth
Sellafield Nuclear Site Exits Special Measures for Physical Security Amid Ongoing Cybersecurity Concerns
Avian Influenza Impact on Seals in Norfolk: Four Deaths Confirmed
First Arrest Under Scotland's Abortion Clinic Buffer Zone Law Amidst International Controversy
Meghan Markle Rebrands Lifestyle Venture as 'As Ever' Ahead of Netflix Series Launch
Inter-Island Ferry Services Between Guernsey and Jersey Set to Expand
Significant Proportion of Cancer Patients in England and Wales Not Receiving Recommended Treatments
Final Consultation Launched for Vyrnwy Frankton Power Line Project
Drug Misuse Deaths in Scotland Rise by 12% in 2023
Failed £100 Million Cocaine Smuggling Operation in the Scottish Highlands
Central Cee Equals MOBO Awards Record; Bashy and Ayra Starr Among Top Honorees
EastEnders: Four Decades of Challenging Social Norms
Jonathan Bailey Channels 'Succession' in Bold Richard II Performance
Northern Ireland's First Astronaut Engages in Rigorous Spacewalk Training
Former Postman Sentenced for Series of Sexual Offences in Northumberland
Record Surge in Anti-Muslim Hate Crimes Across the UK in 2024
Omagh Bombing Inquiry Concludes Commemorative Hearings with Survivor Testimonies
UK Government Introduces 'Ronan's Law' to Combat Online Knife Sales to Minors
Metal Detectorists Unearth 15th-Century Coin Hoard in Scottish Borders
Woman Charged in 1978 Death of Five-Year-Old Girl in South London
Expanding Sinkhole in Godstone, Surrey, Forces Evacuations and Road Closures
Bangor University Announces Plans to Cut 200 Jobs Amid £15 Million Savings Target
British Journalist Charlotte Peet Reported Missing in Brazil
UK Inflation Rises to 3% in January Amid Higher Food Prices and School Fees
Starmer Defends Zelensky Amidst Trump's 'Dictator' Allegation
Zelensky Calls on World Leaders to Back Peace Efforts in Light of Strains with Trump
×