London Daily

Focus on the big picture.
Tuesday, Jul 21, 2026

How a year of living almost exclusively online made the internet weird again

How a year of living almost exclusively online made the internet weird again

On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together.
Hundreds of people on the popular gaming platform Discord started a server where they just send each other the letter "h" all day every day. And a new Twitter account created this week shows the same short clip of Tony Soprano crying in his car with different sad songs playing in the background and has quickly racked up thousands of followers.

After several years of concerning headlines about misinformation, election meddling, filter bubbles, online harassment and more, there are flickers of a more carefree -- and weird -- internet. At times it felt like a throwback to a more innocent web, when Dancing Baby filled our inboxes, Second Life took on a life of its own and Rickrolling was an ever-lingering threat. And all it took was a devastating pandemic that forced many in the United States and around the world to live their lives almost exclusively online for much of the past year.

Make no mistake, those long-simmering problems remain. A year into the pandemic, we've seen both the dark and light sides of people spending more time online: Women, people of color and the LGBTQ community continue to face disproportionate harassment online. Boredom, anxiety and fear during the pandemic have driven people into dangerous conspiracy theories like QAnon or baseless anti-vaxxer beliefs.

But that same reliance on constant screen time has also given way to fun, creative and quirky behaviors online, which are testaments both to our need to feel connected with others and our urgent desire for escapism in a turbulent time.

"It's a sign of optimism and of the amazing flexibility and resiliency of human beings in terms of keeping ourselves healthy and connected to other people," said Shira Gabriel, a psychology professor at the University of Buffalo. "This last year has been super depressing and difficult, but it's also been really inspiring to me seeing what a great job human beings have done to find ways to make the best of this tough situation."

There is no shortage of colorful examples or online communities. Discord, which has become a popular place to hang out virtually during the pandemic, especially for Gen Z, has a server called "ChilledCow," where members study, talk or make art while ambient music plays in the background. (It's racked up more than 470,000 members since its creation last May, and also has a popular YouTube channel.) Another server named "Waffle House" has amassed more than 1,500 members and serves as a way to meet new friends in a virtual cafe setting.

People are now collecting wacky NFT artwork for millions of dollars and even bidding for tweets: Twitter CEO Jack Dorsey put up his first ever tweet from 2006 on the NFT trading platform Valuables, where the current highest bid is $2.5 million. The mania around the Reddit page WallStreet Bets and the GameStop frenzy -- which has its fans and critics -- is also a product of people seeking out online communities. Even Dogecoin, a meme-influenced cryptocurrency dating back to the years before the dark sides of social media and the internet writ large became so evident, is once again back in the news and gaining traction.

Indeed, meme culture is going strong. On Monday, social media lit up over whether California or New York has the best bagels, spurring much debate and funny memes. On Inauguration Day, a photo of Senator Bernie Sanders wearing a mask and big mittens broke the internet and spurred endless memes for weeks, giving many a much-needed laugh and reprieve two weeks after the deadly riot at the US Capitol.

Isra Ali, a clinical assistant professor of media, culture and communication at New York University, said Americans have been bombarded with "intense information" over the past year and have lived through major events from Covid-19 to Black Lives Matter protests and the US presidential election. "All of these events have forced us to really scrutinize and think about who we are all the time, and who we are in relationship to one another," Ali said.

That may leave people craving moments of "mindlessness," such as joining a virtual space where they can connect around something simple or silly, like making a noise together. "Just sitting together in an online environment and being together without having to think ... is a relief," Ali said.

The desire to lean into something lighthearted has also propelled TikTok into the mainstream during the pandemic. Millions of people have joined the platform to seek refuge from the grim news facing the world and create their own twist on the popular trend of the moment on the platform, from dance routines to comedy skits. The platform's secret-algorithmic sauce allows even people with little to no following to go viral. Never before has it been so easy to share our creativity — and our humanity.

"We are all just looking for connection and community," said Gabriel. "If everybody is posting a fun [TikTok] dance or fun idea and you're able to participate in it too, you're connecting to all those people and you're a part of something bigger than yourself."
Newsletter

Related Articles

0:00
0:00
Close
EU Imposes Record €550 Million Digital Services Fine on AliExpress
UK Publishes Updated Consumption-Based Carbon Emissions Data
English Regions Prepare for Expanded Devolution and Infrastructure Powers
Russell Group Backs New Government and Calls for Stronger University-Industry Links
Bank of England Maintains Restrictive Monetary Policy Amid Persistent Inflation
Climate Progress Report Renews Debate Over the UK's Net Zero Strategy
New UK Government Launches Drive to End Rough Sleeping and Expand Social Housing
Prime Minister Andy Burnham Appoints John Healey as Chancellor in Cabinet Reshuffle
OECD Calls for Structural Reforms as UK Economy Faces Slower Growth
International Monetary Fund Expects UK Economic Growth to Slow to One Percent in 2026
Andy Burnham Takes Office as UK Prime Minister and Unveils Decade-Long Reform Agenda
London’s Housing Starts Collapse as Planning and Building Costs Stall Development
Charlie Sheen’s Daughter: "My Dad Didn’t Buy Me a House, My Breasts Bought It"
Vivienne Westwood Casts Cicciolina, 74, in Its New Autumn Campaign
Dejavu: Germany’s Military Expansion Reshapes Europe’s Strategic Balance With France
Naturally Conceived Identical Quadruplets Born in Rare Brisbane Delivery
Tate Brothers Fight British Extradition Bid After Miami Arrests
Burnham Reshapes Britain’s Government Around Living Costs, Devolution and Security
Jingye Demands Full Compensation After Britain illegally Nationalized British Steel
Just Another Liar or a Robin Hood? Andy Burnham Pledges Cost-of-Living Help in First Speech as UK Prime Minister
Morgan Stanley Builds a Wall Street Lead in AI Infrastructure Finance
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Brilliant move: Péter Magyar Moves to Nominate Chess Grandmaster Judit Polgár as Hungary’s President
Spain Defeats Argentina in Extra Time to Win Second World Cup
Police Block Cockroach Janta Party’s March to Parliament as Education Protests Intensify
Current AI Seeks to Build an Open Global AI Infrastructure Outside Big Tech Control
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
Josh Kerr Breaks Twenty-Seven-Year World Mile Record at London Diamond League
Thames Water Crisis Deepens as South East Water Outages Hit Thousands in Kent
EU Ban on Destroying Unsold Clothing Forces British Fashion Brands to Change Operations
UK Government Confirms Existing North Sea Oil and Gas Licences Will Be Honoured
UK Covid Inquiry Finds Nearly Ten Billion Pounds Lost in Pandemic Protective Equipment Procurement
Thames Water Moves Toward Possible Temporary Nationalisation Amid Rescue Plan Dispute
Andy Burnham Cancels One Point Eight Billion Pound Digital ID Programme After Taking Office
UK Government Takes British Steel Into Full Public Ownership to Protect Jobs and Supply Chains
Andy Burnham Becomes UK Prime Minister and Pledges Focus on Living Costs and Public Services
Germany’s Economic Malaise Reopens the Sunday Shopping Debate
Singapore Considers Lower Taxes for Fund Managers as Hong Kong Intensifies Talent Contest
US Retaliates Against Iran After Two American Troops Killed in Jordan
Bank of Asia BVI Enters Court-Supervised Liquidation After Regulators Find It Insolvent
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Netherlands Declares Water Shortage Emergency After Drought Pushes Rivers to Historic Lows
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Brothers Andrew and Tristan Tate Who Turned "Toxic Masculinity" Into a Brand Arrested in Miami as Britain Seeks Their Extradition
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
×