London Daily

Focus on the big picture.
Thursday, Mar 26, 2026

How a year of living almost exclusively online made the internet weird again

How a year of living almost exclusively online made the internet weird again

On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together.
Hundreds of people on the popular gaming platform Discord started a server where they just send each other the letter "h" all day every day. And a new Twitter account created this week shows the same short clip of Tony Soprano crying in his car with different sad songs playing in the background and has quickly racked up thousands of followers.

After several years of concerning headlines about misinformation, election meddling, filter bubbles, online harassment and more, there are flickers of a more carefree -- and weird -- internet. At times it felt like a throwback to a more innocent web, when Dancing Baby filled our inboxes, Second Life took on a life of its own and Rickrolling was an ever-lingering threat. And all it took was a devastating pandemic that forced many in the United States and around the world to live their lives almost exclusively online for much of the past year.

Make no mistake, those long-simmering problems remain. A year into the pandemic, we've seen both the dark and light sides of people spending more time online: Women, people of color and the LGBTQ community continue to face disproportionate harassment online. Boredom, anxiety and fear during the pandemic have driven people into dangerous conspiracy theories like QAnon or baseless anti-vaxxer beliefs.

But that same reliance on constant screen time has also given way to fun, creative and quirky behaviors online, which are testaments both to our need to feel connected with others and our urgent desire for escapism in a turbulent time.

"It's a sign of optimism and of the amazing flexibility and resiliency of human beings in terms of keeping ourselves healthy and connected to other people," said Shira Gabriel, a psychology professor at the University of Buffalo. "This last year has been super depressing and difficult, but it's also been really inspiring to me seeing what a great job human beings have done to find ways to make the best of this tough situation."

There is no shortage of colorful examples or online communities. Discord, which has become a popular place to hang out virtually during the pandemic, especially for Gen Z, has a server called "ChilledCow," where members study, talk or make art while ambient music plays in the background. (It's racked up more than 470,000 members since its creation last May, and also has a popular YouTube channel.) Another server named "Waffle House" has amassed more than 1,500 members and serves as a way to meet new friends in a virtual cafe setting.

People are now collecting wacky NFT artwork for millions of dollars and even bidding for tweets: Twitter CEO Jack Dorsey put up his first ever tweet from 2006 on the NFT trading platform Valuables, where the current highest bid is $2.5 million. The mania around the Reddit page WallStreet Bets and the GameStop frenzy -- which has its fans and critics -- is also a product of people seeking out online communities. Even Dogecoin, a meme-influenced cryptocurrency dating back to the years before the dark sides of social media and the internet writ large became so evident, is once again back in the news and gaining traction.

Indeed, meme culture is going strong. On Monday, social media lit up over whether California or New York has the best bagels, spurring much debate and funny memes. On Inauguration Day, a photo of Senator Bernie Sanders wearing a mask and big mittens broke the internet and spurred endless memes for weeks, giving many a much-needed laugh and reprieve two weeks after the deadly riot at the US Capitol.

Isra Ali, a clinical assistant professor of media, culture and communication at New York University, said Americans have been bombarded with "intense information" over the past year and have lived through major events from Covid-19 to Black Lives Matter protests and the US presidential election. "All of these events have forced us to really scrutinize and think about who we are all the time, and who we are in relationship to one another," Ali said.

That may leave people craving moments of "mindlessness," such as joining a virtual space where they can connect around something simple or silly, like making a noise together. "Just sitting together in an online environment and being together without having to think ... is a relief," Ali said.

The desire to lean into something lighthearted has also propelled TikTok into the mainstream during the pandemic. Millions of people have joined the platform to seek refuge from the grim news facing the world and create their own twist on the popular trend of the moment on the platform, from dance routines to comedy skits. The platform's secret-algorithmic sauce allows even people with little to no following to go viral. Never before has it been so easy to share our creativity — and our humanity.

"We are all just looking for connection and community," said Gabriel. "If everybody is posting a fun [TikTok] dance or fun idea and you're able to participate in it too, you're connecting to all those people and you're a part of something bigger than yourself."
Newsletter

Related Articles

0:00
0:00
Close
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
×