London Daily

Focus on the big picture.
Tuesday, Oct 20, 2026

How a year of living almost exclusively online made the internet weird again

How a year of living almost exclusively online made the internet weird again

On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together.
Hundreds of people on the popular gaming platform Discord started a server where they just send each other the letter "h" all day every day. And a new Twitter account created this week shows the same short clip of Tony Soprano crying in his car with different sad songs playing in the background and has quickly racked up thousands of followers.

After several years of concerning headlines about misinformation, election meddling, filter bubbles, online harassment and more, there are flickers of a more carefree -- and weird -- internet. At times it felt like a throwback to a more innocent web, when Dancing Baby filled our inboxes, Second Life took on a life of its own and Rickrolling was an ever-lingering threat. And all it took was a devastating pandemic that forced many in the United States and around the world to live their lives almost exclusively online for much of the past year.

Make no mistake, those long-simmering problems remain. A year into the pandemic, we've seen both the dark and light sides of people spending more time online: Women, people of color and the LGBTQ community continue to face disproportionate harassment online. Boredom, anxiety and fear during the pandemic have driven people into dangerous conspiracy theories like QAnon or baseless anti-vaxxer beliefs.

But that same reliance on constant screen time has also given way to fun, creative and quirky behaviors online, which are testaments both to our need to feel connected with others and our urgent desire for escapism in a turbulent time.

"It's a sign of optimism and of the amazing flexibility and resiliency of human beings in terms of keeping ourselves healthy and connected to other people," said Shira Gabriel, a psychology professor at the University of Buffalo. "This last year has been super depressing and difficult, but it's also been really inspiring to me seeing what a great job human beings have done to find ways to make the best of this tough situation."

There is no shortage of colorful examples or online communities. Discord, which has become a popular place to hang out virtually during the pandemic, especially for Gen Z, has a server called "ChilledCow," where members study, talk or make art while ambient music plays in the background. (It's racked up more than 470,000 members since its creation last May, and also has a popular YouTube channel.) Another server named "Waffle House" has amassed more than 1,500 members and serves as a way to meet new friends in a virtual cafe setting.

People are now collecting wacky NFT artwork for millions of dollars and even bidding for tweets: Twitter CEO Jack Dorsey put up his first ever tweet from 2006 on the NFT trading platform Valuables, where the current highest bid is $2.5 million. The mania around the Reddit page WallStreet Bets and the GameStop frenzy -- which has its fans and critics -- is also a product of people seeking out online communities. Even Dogecoin, a meme-influenced cryptocurrency dating back to the years before the dark sides of social media and the internet writ large became so evident, is once again back in the news and gaining traction.

Indeed, meme culture is going strong. On Monday, social media lit up over whether California or New York has the best bagels, spurring much debate and funny memes. On Inauguration Day, a photo of Senator Bernie Sanders wearing a mask and big mittens broke the internet and spurred endless memes for weeks, giving many a much-needed laugh and reprieve two weeks after the deadly riot at the US Capitol.

Isra Ali, a clinical assistant professor of media, culture and communication at New York University, said Americans have been bombarded with "intense information" over the past year and have lived through major events from Covid-19 to Black Lives Matter protests and the US presidential election. "All of these events have forced us to really scrutinize and think about who we are all the time, and who we are in relationship to one another," Ali said.

That may leave people craving moments of "mindlessness," such as joining a virtual space where they can connect around something simple or silly, like making a noise together. "Just sitting together in an online environment and being together without having to think ... is a relief," Ali said.

The desire to lean into something lighthearted has also propelled TikTok into the mainstream during the pandemic. Millions of people have joined the platform to seek refuge from the grim news facing the world and create their own twist on the popular trend of the moment on the platform, from dance routines to comedy skits. The platform's secret-algorithmic sauce allows even people with little to no following to go viral. Never before has it been so easy to share our creativity — and our humanity.

"We are all just looking for connection and community," said Gabriel. "If everybody is posting a fun [TikTok] dance or fun idea and you're able to participate in it too, you're connecting to all those people and you're a part of something bigger than yourself."
Newsletter

Related Articles

0:00
0:00
Close
British Government Reallocates Twenty-Five Per Cent of International Climate Finance to Global Biodiversity Projects
Initial British Carbon Border Taxes Set to Undercut Parallel European Union Tariffs on Industrial Imports
Whitehall Prepares National Zero-Interest Loan Initiative to Accelerate Domestic Heat Pump and Solar Adoption
European Union Offers British Automakers Access to Hybrid Vehicle Trade Protections Subject to Strict Regulatory Alignment
British Probation Officers Threaten Widespread Industrial Action After Rejecting Five Per Cent Government Pay Offer
Microsoft Abandons Major British Artificial Intelligence Data Centre Citing Severe National Grid Power Constraints
United Kingdom Inflation Accelerates to Three Point Four Per Cent Ahead of Chancellor John Healey's Inaugural Autumn Budget
Surging Cloned Number Plates Severely Complicate Traffic Enforcement and Police Investigations
Mounting Opposition Challenges Planned Rollout of Autonomous Taxis Across London
Influential Think Tank Urges Rejoining European Union to Navigate Geopolitical Crises
Government Review Recommends Slashing Benefits to Fund Youth Employment Initiatives
Senior Minister Shabana Mahmood Seeks New Law Enforcement Pact With European Union
Airbus Executive Warns Britain Risks Losing Crucial Role in European Space Industry
Exorbitant Electricity Costs Push British Steelmakers to Worst Competitive Position in Three Years
British Food and Beverage Exports to European Union Collapse by Over a Third Since Brexit
Up to Twenty English Maternity Units Face Impending Closure Due to Safety and Staffing Crises
Government Declares Severe Drought Across Southern England Following Record Dry Spell
Corporate Profit Warnings Reach Two-Year High Amid Middle East Conflict and Rising Costs
International Monetary Fund Warns Chancellor John Healey Against Proposed Bank Tax Raid
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
Tata Steel Confirms Two Thousand Job Cuts at Port Talbot to Fund Green Transition
Global Microchip Developer Announces Three Billion Pound Semiconductor Plant in Cambridge
United Kingdom Artificial Intelligence Safety Institute Proposes Mandatory Licensing for Generative Models
United Kingdom Commits Additional Long-Range Weapons and Air Defenses to Ukraine
British Chancellor Overhauls Infrastructure Financing to Bypass Borrowing Constraints
Bank of England Holds Benchmark Interest Rate at Four Point Five Percent
First Minister Rhun ap Iorwerth Confirms Constitutional Discussions Over Welsh Independence During Initial Bilateral Call with Prime Minister
Labour Party Instructs Local Council Groups to Sever Power-Sharing Accords with Green Party Over New Controversial Policy Positions
Institute for Fiscal Studies Warns of Thirty-Five Billion Pound Fiscal Gap Ahead of Chancellor John Healey Upcoming Autumn Budget
House of Lords Backs Landmark Legislative Amendment to Decriminalize Abortion Across England and Wales
United Kingdom Defence Secretary Wes Streeting Travels to Pentagon for High-Level Strategic Talks Amid Escalating Tensions Over Ukraine and United States Policy Shifts
Bank of England and International Monetary Fund Officials Issue Urgent Warnings Regarding Potential Artificial Intelligence Financial Market Shocks
Reform UK Faces Severe Political Fallout and Scrutiny After Undercover Media Investigations Reveal Systemic Racism Among Candidates
Former Democratic Unionist Party Leader Jeffrey Donaldson Sentenced to Fifteen Years in Prison Following Landmark Child Sexual Abuse Trial
House of Lords Votes to Amend Schools Bill Implementing Comprehensive Social Media Ban for Children Under Sixteen Years of Age
International Monetary Fund Upgrades United Kingdom Growth Forecast for Two Thousand Twenty-Six While Warning of Energy-Driven Inflation Pressures
Competition and Markets Authority Launches Formal Inquiry Into Corporate Artificial Intelligence Partnerships
Automotive Industry Leaders Urge Westminster to Accelerate Electric Vehicle Charging Infrastructure Rollout
Home Office Expands Digital Border Security Framework With Mandatory Electronic Travel Authorizations Across United Kingdom
Northern Ireland Executive Reaches Final Consensus on Public Sector Pay Reform and Budget Allocations
Welsh First Minister Secures Additional Funding for Rural Agricultural Transition and Sustainable Farming Schemes
Scottish Government Unveils Accelerated Regional Infrastructure Strategy to Boost Clean Energy Manufacturing
National Health Service England Launches Emergency Recruitment Drive to Alleviate Severe Acute Care Winter Backlogs
Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Reductions Amid Persistent Wage Growth
British Government Finalizes Emergency Energy Support Package to Protect Households From Winter Price Surges
Russell Brand Trial Begins at Southwark Crown Court
UK Parliament to Debate Climate Risks and Council Tax Following Public Petitions
×