The campaign, which will run on Facebook and Instagram in Albanian, warns that people who make the journey will "face being detained and removed." The government estimates that Albania is a "safe and prosperous country" and that many nationals are making the journey through multiple countries to reach the UK before making "spurious asylum claims." The campaign follows a similar social media drive launched by the government in August 2022.
Some critics have called the campaign "pointless," and have argued that it does not address the root causes of migration or offer real alternatives to people who are fleeing persecution.
LONDON DAILY ARCHIVE
UK Launches New Ad Campaign to Deter Albanian Nationals from Migrating to the UK
The UK's Home Office has launched a new ad campaign targeting Albanian nationals in an effort to deter them from migrating to the UK.
28 May 2023 · 21:11 UTC
