Harry and Meghan Unveil Updated Brand Online

Prince Harry and Meghan Markle have revamped their online presence, unveiling a new website dubbed sussex.com, featuring an impressive "The Office of Prince Harry & Meghan, the Duke & Duchess of Sussex" alongside their official coat of arms.

Their Archewell foundation, encompassing their philanthropic and entertainment ventures, has been integrated into the site.

The redesign suggests careful consideration of imagery and language to convey their message. Here are the key takeaways:

1. Positive Branding

The website greets visitors with a dark blue theme, signaling trust, quality, and royal heritage. A photograph of Harry and Meghan applauding—likely from the Invictus Games' closing ceremony in Dusseldorf in 2023—ushers in a vibe of optimism and unity.

2. Executive Appeal

The site's style conjures a sophisticated, authoritative atmosphere reminiscent of a presidential office, with its "office of" designation, emblem, and emphasis on past achievements. We're invited to view the Sussex brand as premium and timeless—beyond just holiday indulgence. The domain choice, sussex.com, alludes to their unique identity since "H&M" was taken.

3. Discreet Royal Connection

The revamped biographies omit references to the broader royal family. Harry's description focuses on his military service, charity work, and book "Spare," skipping his royal lineage. This strategic rebrand aligns with their intent to engage in personal and public discourse on various topics, moving away from their former corporate identity toward a vision of "business and philanthropy."

4. Meghan's Feminist Identity

Meghan's profile spotlights her commitment to feminism, human rights, and gender equality. Without significant reference to her royal tenure, it accents her acting background and social activism, teasing potential future initiatives focusing on these issues.

5. Royalty in Titles

Despite their non-royal status, Harry and Meghan's titles remain in use, particularly when referencing their children, "Prince Archie and Princess Lilibet," ensuring the continuation of their royal heritage in their personal brand.