London Daily

Focus on the big picture.
Tuesday, Jul 15, 2025

Gucci’s “Hacking” of Balenciaga Is a Fashion Power Move-And Finally Available to Shop

Gucci’s “Hacking” of Balenciaga Is a Fashion Power Move-And Finally Available to Shop

Alessandro Michele’s Aria collection was “contaminated” by the unmistakable work of Demna Gvasalia.

Four months on from the release of the stratospherically successful The North Face X Gucci collaboration, Alessandro Michele is back with another creative union-this time a surprise “hack” of its Kering stablemate, Balenciaga.



To mark Gucci’s centenary year, Michele unveiled a collection “contaminated” with the hallmarks of disruptive creative director Demna Gvasalia’s work. In other words, Gucci’s Aria show incorporated a touch of Balenciaga attitude-and what British Vogue’s fashion critic Anders Christian Madsen predicted could be the “most bullet-proof merchandise of the social media-driven fashion era”.



After the show a simulated text exchange between the two creatives posted on Gucci’s Instagram Stories revealed where Gvasalia’s love affair with Gucci began-his first purchase was a bottle of Gucci Envy perfume he said was the only thing he could get in post-USSR Georgia. Michele was similarly effusive about the house in the ’90s. “Tom [Ford] is a genius”, he wrote.



Michele’s whimsical retro aesthetic was spliced with Balenciaga’s underground boldness: a nostalgic velvet suit (Michele’s nod to the “sexual tension” of Tom Ford’s time at the helm of the house) opened the show, then several looks later, an emerald shorts suit was paired with a jockey hat, horsebit harness, sparkling choker and monogram riding boots.

Pieces emblazoned with the names of both brands instantly set social media alight. The collection included a dazzling diamanté skirt suit covered with strips of “Balenciaga” and “Gucci” emblems, striking logomania blazers, and angular outerwear decorated with the Gucci monogram and layered underneath Balenciaga’s graphic font. Meanwhile offbeat hosiery/shoe hybrids screamed Demna.



The hazy florals that were smattered across TNF puffers here took form as detailed botanical drawings, and bold psychedelic prints enhanced oversized waistcoats, jackets with equestrian buckle fastenings, and an all-in-one bodysuit.



Silhouettes were accentuated by peaked lapels and stiff shoulders that have become Gvasalia signatures, and a sprinkling of kitsch glitter was seen throughout. Nods to the Georgian designer’s varsity motifs took form as Gucci-fied equestrian baseball caps emblazoned with “100”, and normcore Balenciaga corporate wear was given the Michele treatment with feather cuffs, frills and sequins. Gucci’s typically whimsical palette was punctuated by the occasional appearance of Balenciaga’s royal blue, plus a lacquer PVC dress (complete with a whip).

There were also amalgamations of cult accessories from both houses-Balenciaga’s hourglass purse was covered with double Gs, while Gucci’s timeless Jackie 1961 was anointed with Balenciaga logo stripes. The jewelry didn’t disappoint either: one model wore a pair of curb chains adorned with the letters of both brands, while dangling septum gems, chunky jewelry and delicate brooches were the cherries on top of a kaleidoscope of looks.

Newsletter

Related Articles

0:00
0:00
Close
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
×