Conceived as an evolving space, the Gucci Circolo in via Borgospesso, Milan is the new must-see home of the Maison directed by Alessandro Michele. In the historic eighteenth-century Gallarati Scotti palace, which was originally used for the owner's literary circle, musicians, and scholars, the Gucci community lives among the frescoes and baroque architecture. The space opens with a selection of garments, bags, shoes, and accessories from the "Gucci 100" collection, created for the centenary of the brand, and continues with the installation of the Gucci Aria collection, "The Hacker Project," made with Balenciaga's Demna Gvasalia.

The Gucci Circolo journey continues with the Gucci Sounds listening room, complete with a console and a collection of music vinyls by artists linked to the Maison including Harry Styles, Achille Lauro, Elton John, Florence Welch, and Billie Eilish. There is also the option to download a playlist dedicated to celebrating Gucci's 100th anniversary.

In the listening lounge, there's a photo booth designed to take photos with graphics inspired by the collection and the chance to play with Gucci Arcade. After an installation with the catwalk of the Aria fashion show, the space dedicated to the burraco tournament opens, a meeting place that will host the members of the Gucci community on special occasions. Finally, immerse yourself in the floral setting of the tea room and treat yourself to a moment on velvet armchairs and sofas in full Alessandro Michele style.