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LONDON DAILY ARCHIVE

Google to Lay off Employees as it Merges Waze Mapping App with Google Ads Technology

Google is cutting jobs at mapping app Waze as it merges the app's advertising system with Google Ads technology.

28 June 2023 · 04:36 UTC

The company had previously announced plans to consolidate Waze and Google Maps teams into a single division.

The number of layoffs was not disclosed.

The move is part of Google's effort to create a better and more seamless experience for Waze advertisers.

The job cuts will affect roles focused on Waze Ads monetization.

Google acquired Waze for about $1.3 billion in 2013.