London Daily

Focus on the big picture.
Thursday, Mar 19, 2026

Google poised to unveil artificial intelligence plans to take on ChatGPT

Google poised to unveil artificial intelligence plans to take on ChatGPT

The launch of ChatGPT from OpenAI appears to have kicked off an AI arms race, with Google and Microsoft seemingly leading the charge as tech giants look to change the way we engage with their products and services - including searching the web.
Google looks set to unveil how it plans to rival the wildly successful ChatGPT AI, possibly within days.

The technology giant has scheduled a 40-minute event for Wednesday 8 February, when it will reveal how it is "reimagining how people search for, explore and interact with information".

"Join us to learn how we're opening up greater access to information for people everywhere, through Search, Maps, and beyond," the company says.

It's not clear whether the event will be AI-focused, but it comes days comes after Google's chief Sundar Pichai announced that the firm will make its chatbot technology available publicly in the coming weeks.

Speaking on a call with investors in parent company Alphabet on Thursday, Mr Pichai said people will be able to "engage directly" with Google's conversational AI - starting with one called LaMDA, which has been in testing.

Mr Pichai said: "Our long-term investments in deep computer science makes us extremely well-positioned as AI reaches an inflection point, and I'm excited by the AI-driven leaps we're about to unveil in search and beyond."

Google has reportedly been fast-tracking its plans for so-called large language models since ChatGPT's launch.

ChatGPT itself is one such model - an AI chatbot trained on a huge amount of text data, which it leverages to help generate answers and carry out realistic conversations.

Released by research firm OpenAI late last year, it threatened to upend how people prepare for job interviews, journalists write stories, and children do homework.

The New York Times reports Google founders, Larry Page and Sergei Brin, have been brought back to help add ChatGPT-like features to the search engine they launched more than 25 years ago.

Google has been cautious about chatbots until now, with LaMDA restricted to limited testing. Last summer, the company sacked a senior engineer after he claimed it was sentient.

Rival Microsoft is also set to shake up its own products with AI, including search engine Bing, after making a multibillion dollar investment in OpenAI.

Microsoft has since announced plans to implement ChatGPT into its Teams software, where it will do things like summarise meetings, but the features will be restricted to a premium pricing plan.

Some internet startups are already introducing chatbots into search, but on a much smaller scale than the likes of Google and Microsoft potentially could.

Sites like Neeva and You.com use their AI to offer summarised answers to search queries, with citations that show where the information came from.

One of the main criticisms of ChatGPT has been the lack of such transparency, with its generated responses often showcasing complete confidence in what it's saying even when it is incorrect or misleading.

Google's upcoming event will be broadcast live from Paris on YouTube from 1.30pm UK time.

It comes just weeks after its parent company announced 12,000 job cuts.
Newsletter

Related Articles

0:00
0:00
Close
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
×