Lieutenant General Mohammed Ahmed Al Marri, Director General of GDRFA Dubai, announced this initiative, aiming to enhance communication with the public and introduce them to various GDRFA services.
This move aligns with Dubai’s focus on digital transformation and the integration of AI and smart solutions to improve customer experiences and streamline service procedures.
The initiative offers various services, including the smart app and website, tourist visa, corporate identity, golden residency, entry permit service for companions and GCC residents, and a children’s passport platform.
It was unveiled at Dubai Festival City, a significant retail and tourist hub. The GDRFA staff provided detailed presentations about these services during the launch.
Lt. Gen. Al Marri commended the Dubai Festival City management for its cooperation and the GDRFA work team for their dedication to public service. The initiative aims to improve public awareness, access to services, and overall quality of life, thereby enhancing customer happiness.
It includes various awareness campaigns and interactive activities, such as engaging with cartoon characters Salem and Salama and other recreational activities for children.