London Daily

Focus on the big picture.
Saturday, Jul 18, 2026

Fans on buses and viral videos: would winning Euro 2020 change England?

Fans on buses and viral videos: would winning Euro 2020 change England?

The benefit of England’s World Cup victory in 1966 was minimal and however good Euro 2020 has been, what will be left after it?


A curious and strangely moving sight presented itself outside Wembley stadium in the early hours of Thursday morning. England’s semi-final against Denmark had been over for more than two hours; the players had completed their press duties; the bulk of the crowds had already dispersed to the underground station and the car parks.

And yet for all this, many had stayed. Perhaps several hundred at least, some drinking, some smoking, some chatting with friends. Quite a few, however, were simply staring: gazing reverently up at the illuminated arch as if transfixed by its beauty, unable to avert their gaze, still somehow magnetised by this stadium and the spectacle it had just contained, as if possessed by a quiet religion. As if the moment they walked away, all this would end.

On the face of things, this seems a bit silly. In fact, apply just a modicum of perspective and it all begins to feel a bit silly: the flying pints, the painted faces, the sudden resurrection of Atomic Kitten as a cultural force, the endless viral videos of grown men and women hurling themselves across beer gardens in celebration of a Denmark own goal, people climbing on buses and lampposts, people falling down things, people shouting things.

And yet on some level all this human emotion and strange ritual must mean something. How could it not? Beating Italy in Sunday’s final, ending the drought, lifting a major trophy, breaking the curse: this too must mean something, but what? Is the summer of Euro 2020/1 fated simply to be a brief irruption of English hysteria, a grand national acting-out, a fleeting fervour that dissipates as rapidly as it began? Will anything lasting endure of this moment beyond a montage, some terrible rushed-out books and a small bump for the hospitality industry? Can winning a major tournament actually change a country?

In order to answer some of these questions, it’s worth travelling back 55 years, to the Wembley dressing room on 30 July 1966. The medals have been dished out, the World Cup has been lifted, and as the England players get changed the mood is weirdly blank. Bobby Charlton turns to his brother, Jack. “That’s it,” he says. “What can you win after that?”

The right-back George Cohen, meanwhile, mutters under his breath: “It’s bloody ridiculous. I don’t feel anything. I don’t.” (This, and much of what follows, is based on Roger Hutchinson’s excellent book ’66: The Inside Story of England’s 1966 World Cup Triumph.)

The players, staff and a battalion of FA blazers repair to the Royal Garden Hotel in Kensington for the post-match banquet, an event to which the players’ wives and girlfriends are not invited. The prime minister Harold Wilson – whose request to appear on the BBC’s final coverage as a half-time interviewee was rebuffed – wastes no time in attaching himself to the victorious team, joining them on the balcony as they pose for photographs. And that, to all intents and purposes, is that. After a night of revelry, the players check out of their Hendon hotel, and the 1966 World Cup passes into history.

Harry Kane soaks up the fans’ applause, along with his England teammates, after beating Denmark 2-1.


Certainly 1966 would become a cultural touchstone in the subsequent years, but the case that it genuinely changed England is harder to make. Any minor economic impact derived as much from hosting the tournament as winning it. An FA report later that year claimed that “many of our export industries will derive a welcome boost from this success”, without providing evidence. And if there was any lasting social impact, it was arguably most keenly felt north of the border, where Scotland – long affronted by the English establishment tendency to conflate “England” and “Britain” as though they were interchangeable terms – was in the stirrings of its own nascent nationalist movement.

Other countries offer more persuasive examples. West Germany’s 1954 World Cup win was described by Joachim Fest as the “true birth of the country”: the moment Germany shook off the miserable sackcloth of the post-war years and “regained its self-esteem”, as Franz Beckenbauer put it.

Brazil’s 1970 triumph was gleefully hijacked by the country’s military dictatorship in its ongoing culture war against the leftist opposition. More recently, Portugal’s victory at Euro 2016 was folded by Antonio Costa’s socialist government into a broader narrative of national rejuvenation after a decade of debt crisis and austerity.

But even here, football success seems to reflect and crystallise a moment rather than shaping it; enunciates trends and patterns that on some level already exist. This, perhaps, is why the most potent function of winning an international tournament – or even doing well, as the example of the Republic of Ireland in 1990 demonstrates – is in its service of mythology, the way it feeds into a simple, digestible national story. “The imagined community of millions seems more real in the form of 11 named people,” the historian Eric Hobsbawm once wrote. “The individual, even the one who only cheers, becomes a symbol of the nation himself.”

And so, it’s worth asking ourselves what an England victory on Sunday would actually change. Tangibly, very little. Politicians of the right and left will squabble over its true import; Boris Johnson, like all good populists, will do his damnedest to associate himself with a triumph that will never be his to appropriate, and probably be rewarded with a 15-point lead in the polls.

For the rest of us, Euro 2020 will pass simply as a treasure box of golden memories: highly personal, chemically enhanced, fading and wilting a little at the edges, and yet no less powerful or meaningful for that.

Newsletter

Related Articles

0:00
0:00
Close
Ukrainian Drone Barrage Kills Eight and Strikes Russian Logistics Network
Key Trends to Watch
Financial Conduct Authority Warns Cloud and Digital Risks Are Becoming a Financial Priority
Jeffrey Donaldson Appeals Sexual Abuse Conviction as Democratic Unionist Party Opens Review
Welsh Health Authorities Launch Emergency Meningitis Vaccination Programme for Students
Scottish Business Activity Falls for Third Month as Companies Face Rising Costs
Bank of England Regulators Demand Better Access to Digital Banking Services
United Kingdom Cuts Bilateral Aid to Several African Countries by Up to Ninety Per Cent
United Kingdom Introduces Tougher Deportation Rules After Rochdale Exploitation Scandal
NHS England Launches Wearable Technology Plan to Reduce Sepsis Deaths
Amazon Web Services Billing Error Sends Trillion-Dollar Invoices to British Companies
Bank of England Takes Direct Regulatory Role Over Major Global Cloud Providers
Extreme Summer Heat Drives Record Fire Risk and Rising Deaths Across Britain
United Kingdom Nationalisation of British Steel Sparks Diplomatic Dispute With China
United Kingdom Economy Shows Weak Growth Ahead of Major Autumn Budget
Andy Burnham Set to Become United Kingdom Prime Minister After Labour Leadership Victory
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The Monaco Bombing Has Become a Test of Ukraine’s Intelligence Accountability
Leadership Change and Strategic Rivalry Redraw the Political Map
Energy Risk, Uneven Growth and the New Geography of Global Capital
The AI Race Enters Its Infrastructure Era
Security and resilience remain long-term national priorities
Britain balances growth ambitions with public finance pressures
Regional devolution becomes a defining theme of the next Labour era
Industrial strategy returns to the centre of British economic policy
Political Instability Remains a Challenge for UK Investment Confidence
Brexit Economic Debate Continues as Public Concerns Over Long-Term Impact Remain
UK Climate Risks Rise as Met Office Warns Extreme Weather Is Becoming More Common
Housing Shortages and Regional Inequality Become Key Priorities Under Incoming Labour Leadership
National Health Service Reform Remains One of Britain’s Biggest Political Challenges
Bank of England Remains at Centre of UK Economic Debate Over Inflation and Growth
UK Economy Shows Recovery Signs but Households and Businesses Remain Under Pressure
Britain Deepens European Defence Cooperation as NATO Allies Seek Stronger Security Capabilities
United Kingdom Expands Sanctions Against Russian Cyber Networks Over Security Threats
UK Industrial Strategy Faces Test After Government Takes Control of British Steel
British Businesses Seek Policy Clarity as Andy Burnham Prepares to Lead Labour Government
Andy Burnham’s Labour Leadership Signals Major Shift Toward Regional Power and Devolution
British Steel Nationalisation Creates New UK-China Tensions Over Control of Strategic Industry
For 36 Years, He Scammed About 300 Luxury Hotels — Until He Was Caught
England's World Cup Exit Expected to Cost Hospitality and Retail £334 Million
Former ICC Prosecutor Aide Speaks Publicly About Allegations Against Karim Khan
Opposition Raises Questions Over June Heatwave Power Grid Pressures
Mastercard Explores Sale of Majority Stake in UK Payments Operator Vocalink
Boeing Forecasts Global Commercial Aircraft Fleet Will Double by 2045
London GP Surgeries Receive £18 Million to Expand Primary Care Capacity
Health Advisers Recommend Nationwide Meningitis B Vaccination for Teenagers
OECD Warns UK Economy Faces Slower Growth and Weak Productivity
Treasury Places Major Global Cloud Providers Under Direct Financial Oversight
Financial Markets Rally as Shabana Mahmood Emerges as Leading Treasury Candidate
×