London Daily

Focus on the big picture.
Sunday, May 31, 2026

Fans on buses and viral videos: would winning Euro 2020 change England?

Fans on buses and viral videos: would winning Euro 2020 change England?

The benefit of England’s World Cup victory in 1966 was minimal and however good Euro 2020 has been, what will be left after it?


A curious and strangely moving sight presented itself outside Wembley stadium in the early hours of Thursday morning. England’s semi-final against Denmark had been over for more than two hours; the players had completed their press duties; the bulk of the crowds had already dispersed to the underground station and the car parks.

And yet for all this, many had stayed. Perhaps several hundred at least, some drinking, some smoking, some chatting with friends. Quite a few, however, were simply staring: gazing reverently up at the illuminated arch as if transfixed by its beauty, unable to avert their gaze, still somehow magnetised by this stadium and the spectacle it had just contained, as if possessed by a quiet religion. As if the moment they walked away, all this would end.

On the face of things, this seems a bit silly. In fact, apply just a modicum of perspective and it all begins to feel a bit silly: the flying pints, the painted faces, the sudden resurrection of Atomic Kitten as a cultural force, the endless viral videos of grown men and women hurling themselves across beer gardens in celebration of a Denmark own goal, people climbing on buses and lampposts, people falling down things, people shouting things.

And yet on some level all this human emotion and strange ritual must mean something. How could it not? Beating Italy in Sunday’s final, ending the drought, lifting a major trophy, breaking the curse: this too must mean something, but what? Is the summer of Euro 2020/1 fated simply to be a brief irruption of English hysteria, a grand national acting-out, a fleeting fervour that dissipates as rapidly as it began? Will anything lasting endure of this moment beyond a montage, some terrible rushed-out books and a small bump for the hospitality industry? Can winning a major tournament actually change a country?

In order to answer some of these questions, it’s worth travelling back 55 years, to the Wembley dressing room on 30 July 1966. The medals have been dished out, the World Cup has been lifted, and as the England players get changed the mood is weirdly blank. Bobby Charlton turns to his brother, Jack. “That’s it,” he says. “What can you win after that?”

The right-back George Cohen, meanwhile, mutters under his breath: “It’s bloody ridiculous. I don’t feel anything. I don’t.” (This, and much of what follows, is based on Roger Hutchinson’s excellent book ’66: The Inside Story of England’s 1966 World Cup Triumph.)

The players, staff and a battalion of FA blazers repair to the Royal Garden Hotel in Kensington for the post-match banquet, an event to which the players’ wives and girlfriends are not invited. The prime minister Harold Wilson – whose request to appear on the BBC’s final coverage as a half-time interviewee was rebuffed – wastes no time in attaching himself to the victorious team, joining them on the balcony as they pose for photographs. And that, to all intents and purposes, is that. After a night of revelry, the players check out of their Hendon hotel, and the 1966 World Cup passes into history.

Harry Kane soaks up the fans’ applause, along with his England teammates, after beating Denmark 2-1.


Certainly 1966 would become a cultural touchstone in the subsequent years, but the case that it genuinely changed England is harder to make. Any minor economic impact derived as much from hosting the tournament as winning it. An FA report later that year claimed that “many of our export industries will derive a welcome boost from this success”, without providing evidence. And if there was any lasting social impact, it was arguably most keenly felt north of the border, where Scotland – long affronted by the English establishment tendency to conflate “England” and “Britain” as though they were interchangeable terms – was in the stirrings of its own nascent nationalist movement.

Other countries offer more persuasive examples. West Germany’s 1954 World Cup win was described by Joachim Fest as the “true birth of the country”: the moment Germany shook off the miserable sackcloth of the post-war years and “regained its self-esteem”, as Franz Beckenbauer put it.

Brazil’s 1970 triumph was gleefully hijacked by the country’s military dictatorship in its ongoing culture war against the leftist opposition. More recently, Portugal’s victory at Euro 2016 was folded by Antonio Costa’s socialist government into a broader narrative of national rejuvenation after a decade of debt crisis and austerity.

But even here, football success seems to reflect and crystallise a moment rather than shaping it; enunciates trends and patterns that on some level already exist. This, perhaps, is why the most potent function of winning an international tournament – or even doing well, as the example of the Republic of Ireland in 1990 demonstrates – is in its service of mythology, the way it feeds into a simple, digestible national story. “The imagined community of millions seems more real in the form of 11 named people,” the historian Eric Hobsbawm once wrote. “The individual, even the one who only cheers, becomes a symbol of the nation himself.”

And so, it’s worth asking ourselves what an England victory on Sunday would actually change. Tangibly, very little. Politicians of the right and left will squabble over its true import; Boris Johnson, like all good populists, will do his damnedest to associate himself with a triumph that will never be his to appropriate, and probably be rewarded with a 15-point lead in the polls.

For the rest of us, Euro 2020 will pass simply as a treasure box of golden memories: highly personal, chemically enhanced, fading and wilting a little at the edges, and yet no less powerful or meaningful for that.

Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×