London Daily

Focus on the big picture.
Wednesday, Sep 02, 2026

Fans on buses and viral videos: would winning Euro 2020 change England?

Fans on buses and viral videos: would winning Euro 2020 change England?

The benefit of England’s World Cup victory in 1966 was minimal and however good Euro 2020 has been, what will be left after it?


A curious and strangely moving sight presented itself outside Wembley stadium in the early hours of Thursday morning. England’s semi-final against Denmark had been over for more than two hours; the players had completed their press duties; the bulk of the crowds had already dispersed to the underground station and the car parks.

And yet for all this, many had stayed. Perhaps several hundred at least, some drinking, some smoking, some chatting with friends. Quite a few, however, were simply staring: gazing reverently up at the illuminated arch as if transfixed by its beauty, unable to avert their gaze, still somehow magnetised by this stadium and the spectacle it had just contained, as if possessed by a quiet religion. As if the moment they walked away, all this would end.

On the face of things, this seems a bit silly. In fact, apply just a modicum of perspective and it all begins to feel a bit silly: the flying pints, the painted faces, the sudden resurrection of Atomic Kitten as a cultural force, the endless viral videos of grown men and women hurling themselves across beer gardens in celebration of a Denmark own goal, people climbing on buses and lampposts, people falling down things, people shouting things.

And yet on some level all this human emotion and strange ritual must mean something. How could it not? Beating Italy in Sunday’s final, ending the drought, lifting a major trophy, breaking the curse: this too must mean something, but what? Is the summer of Euro 2020/1 fated simply to be a brief irruption of English hysteria, a grand national acting-out, a fleeting fervour that dissipates as rapidly as it began? Will anything lasting endure of this moment beyond a montage, some terrible rushed-out books and a small bump for the hospitality industry? Can winning a major tournament actually change a country?

In order to answer some of these questions, it’s worth travelling back 55 years, to the Wembley dressing room on 30 July 1966. The medals have been dished out, the World Cup has been lifted, and as the England players get changed the mood is weirdly blank. Bobby Charlton turns to his brother, Jack. “That’s it,” he says. “What can you win after that?”

The right-back George Cohen, meanwhile, mutters under his breath: “It’s bloody ridiculous. I don’t feel anything. I don’t.” (This, and much of what follows, is based on Roger Hutchinson’s excellent book ’66: The Inside Story of England’s 1966 World Cup Triumph.)

The players, staff and a battalion of FA blazers repair to the Royal Garden Hotel in Kensington for the post-match banquet, an event to which the players’ wives and girlfriends are not invited. The prime minister Harold Wilson – whose request to appear on the BBC’s final coverage as a half-time interviewee was rebuffed – wastes no time in attaching himself to the victorious team, joining them on the balcony as they pose for photographs. And that, to all intents and purposes, is that. After a night of revelry, the players check out of their Hendon hotel, and the 1966 World Cup passes into history.

Harry Kane soaks up the fans’ applause, along with his England teammates, after beating Denmark 2-1.


Certainly 1966 would become a cultural touchstone in the subsequent years, but the case that it genuinely changed England is harder to make. Any minor economic impact derived as much from hosting the tournament as winning it. An FA report later that year claimed that “many of our export industries will derive a welcome boost from this success”, without providing evidence. And if there was any lasting social impact, it was arguably most keenly felt north of the border, where Scotland – long affronted by the English establishment tendency to conflate “England” and “Britain” as though they were interchangeable terms – was in the stirrings of its own nascent nationalist movement.

Other countries offer more persuasive examples. West Germany’s 1954 World Cup win was described by Joachim Fest as the “true birth of the country”: the moment Germany shook off the miserable sackcloth of the post-war years and “regained its self-esteem”, as Franz Beckenbauer put it.

Brazil’s 1970 triumph was gleefully hijacked by the country’s military dictatorship in its ongoing culture war against the leftist opposition. More recently, Portugal’s victory at Euro 2016 was folded by Antonio Costa’s socialist government into a broader narrative of national rejuvenation after a decade of debt crisis and austerity.

But even here, football success seems to reflect and crystallise a moment rather than shaping it; enunciates trends and patterns that on some level already exist. This, perhaps, is why the most potent function of winning an international tournament – or even doing well, as the example of the Republic of Ireland in 1990 demonstrates – is in its service of mythology, the way it feeds into a simple, digestible national story. “The imagined community of millions seems more real in the form of 11 named people,” the historian Eric Hobsbawm once wrote. “The individual, even the one who only cheers, becomes a symbol of the nation himself.”

And so, it’s worth asking ourselves what an England victory on Sunday would actually change. Tangibly, very little. Politicians of the right and left will squabble over its true import; Boris Johnson, like all good populists, will do his damnedest to associate himself with a triumph that will never be his to appropriate, and probably be rewarded with a 15-point lead in the polls.

For the rest of us, Euro 2020 will pass simply as a treasure box of golden memories: highly personal, chemically enhanced, fading and wilting a little at the edges, and yet no less powerful or meaningful for that.

Newsletter

Related Articles

0:00
0:00
Close
Cleveland Police Receive £2 Million to Tackle Serious Crime in Middlesbrough
Number of Young People in England Without a Close Friend Reaches Record Level
Five Arrested After Newborn Baby Dies From Stab Wounds in Sheffield
Nigel Farage Faces Questions Over Reported Second Parliamentary Standards Investigation
UK Retirement Funding Requirement Rises by £64,000 Compared With 2021
UK House Prices Rise for First Time Since April, Nationwide Says
FCA Chief Faces Allegations of Intimidating Consumer Group Over £9 Billion Car Loan Inquiry
Scottish Government Presses Ahead With Cap on Essential Food Prices
Burnham Government Moves to Overhaul Early Prison Release Scheme
UK Records Hottest Summer on Record in 2026, Met Office Says
UK Government Announces Major Reset of Diplomatic Policy Towards Israel
UK Pushes Back After Trump Reopens Falkland Islands Sovereignty Dispute
Keir Starmer Resigns as MP, Triggering Holborn and St Pancras By-Election
Andy Burnham Blames Brexit for UK’s Decade of Weak Growth in First Commons Address
England Faces Renewed Scrutiny Over Sewage Discharges and Water Quality
Victoria Beckham Business Reports First Operating Profit Since Launch
BT Expects £2 Billion From Copper Sales During Full-Fibre Rollout
UK Train Drivers Secure 3.6% Pay Rise and Avert Strike Action
FCA Chief Faces Scrutiny Over Alleged Pressure on Consumer Group in Car Finance Case
Kemi Badenoch Names Andrew Griffith Shadow Chancellor in Conservative Reshuffle
UK House Prices Rise for First Time Since April
UK Shop-Price Inflation Accelerates to 1.5% in August
Met Office Data Point to Hottest UK Summer on Record
UK Announces Emergency Prison Release Measures and £110 Million Capacity Expansion
UK Launches Expanded Free School Meals and 1,400 Breakfast Clubs
Bank of England Governor Warns G20 of AI-Related Economic and Cyber Risks
Prime Minister Andy Burnham Calls for Greater Public Control of Water, Energy and Transport
UK Gains Full Access to £13 Trillion Trans-Pacific Trade Bloc
UK Long-Term Borrowing Costs Hit 28-Year High as Oil Shock Drives Global Bond Selloff
Royal Mail Keeps First-Class Stamps at £1.80 and Second-Class at 91p
Church of England Prepares Formal Apology Over Historical Forced Adoptions
UK Competition Regulator Caps Veterinary Prescription Fees at £21
UK Aviation Authorities Roll Out Airspace Changes to Reduce Flight Delays
England Makes School Allergy Policies Mandatory Under Benedict’s Law
England and Wales Tighten Child Safeguarding Checks by Removing Supervision Exemption
Cornwall Geothermal Plant Begins Commercial Power and Lithium Operations
UK Inflation Holds Near 2.9% as Energy Costs Remain a Risk
UK Productivity Growth Averages 1.1% Over Two Years, Resolution Foundation Says
England Introduces Nationwide School Smartphone Ban and Uniform Limits
UK Gives Border Officers New Powers to Seize Migrants’ Mobile Phones
Green Party Wins First Westminster By-Election in Gorton and Denton
UK and EU Advance Gibraltar Border Deal Allowing Spanish Guards to Conduct Arrival Checks
Robert Jenrick Joins Reform UK After Losing Conservative Whip
Andy Burnham Faces First Prime Minister’s Questions After Labour Cabinet Overhaul
ScottishPower Recycles Nearly All Materials From Historic Hagshaw Hill Wind Farm
Millions Travel Across England, Wales and Northern Ireland for Summer Bank Holiday
Met Office Issues Yellow Thunderstorm Warnings Across Southern England
Four Arrested After Bank Holiday Stabbing Violence in Kettering
Scottish Chamber of Commerce Warns Tax and Business Costs Risk Holding Back Scotland
UK Government Launches Youth Employment Drive With Major Retailers
×