London Daily

Focus on the big picture.
Wednesday, Sep 23, 2026

Fans on buses and viral videos: would winning Euro 2020 change England?

Fans on buses and viral videos: would winning Euro 2020 change England?

The benefit of England’s World Cup victory in 1966 was minimal and however good Euro 2020 has been, what will be left after it?


A curious and strangely moving sight presented itself outside Wembley stadium in the early hours of Thursday morning. England’s semi-final against Denmark had been over for more than two hours; the players had completed their press duties; the bulk of the crowds had already dispersed to the underground station and the car parks.

And yet for all this, many had stayed. Perhaps several hundred at least, some drinking, some smoking, some chatting with friends. Quite a few, however, were simply staring: gazing reverently up at the illuminated arch as if transfixed by its beauty, unable to avert their gaze, still somehow magnetised by this stadium and the spectacle it had just contained, as if possessed by a quiet religion. As if the moment they walked away, all this would end.

On the face of things, this seems a bit silly. In fact, apply just a modicum of perspective and it all begins to feel a bit silly: the flying pints, the painted faces, the sudden resurrection of Atomic Kitten as a cultural force, the endless viral videos of grown men and women hurling themselves across beer gardens in celebration of a Denmark own goal, people climbing on buses and lampposts, people falling down things, people shouting things.

And yet on some level all this human emotion and strange ritual must mean something. How could it not? Beating Italy in Sunday’s final, ending the drought, lifting a major trophy, breaking the curse: this too must mean something, but what? Is the summer of Euro 2020/1 fated simply to be a brief irruption of English hysteria, a grand national acting-out, a fleeting fervour that dissipates as rapidly as it began? Will anything lasting endure of this moment beyond a montage, some terrible rushed-out books and a small bump for the hospitality industry? Can winning a major tournament actually change a country?

In order to answer some of these questions, it’s worth travelling back 55 years, to the Wembley dressing room on 30 July 1966. The medals have been dished out, the World Cup has been lifted, and as the England players get changed the mood is weirdly blank. Bobby Charlton turns to his brother, Jack. “That’s it,” he says. “What can you win after that?”

The right-back George Cohen, meanwhile, mutters under his breath: “It’s bloody ridiculous. I don’t feel anything. I don’t.” (This, and much of what follows, is based on Roger Hutchinson’s excellent book ’66: The Inside Story of England’s 1966 World Cup Triumph.)

The players, staff and a battalion of FA blazers repair to the Royal Garden Hotel in Kensington for the post-match banquet, an event to which the players’ wives and girlfriends are not invited. The prime minister Harold Wilson – whose request to appear on the BBC’s final coverage as a half-time interviewee was rebuffed – wastes no time in attaching himself to the victorious team, joining them on the balcony as they pose for photographs. And that, to all intents and purposes, is that. After a night of revelry, the players check out of their Hendon hotel, and the 1966 World Cup passes into history.

Harry Kane soaks up the fans’ applause, along with his England teammates, after beating Denmark 2-1.


Certainly 1966 would become a cultural touchstone in the subsequent years, but the case that it genuinely changed England is harder to make. Any minor economic impact derived as much from hosting the tournament as winning it. An FA report later that year claimed that “many of our export industries will derive a welcome boost from this success”, without providing evidence. And if there was any lasting social impact, it was arguably most keenly felt north of the border, where Scotland – long affronted by the English establishment tendency to conflate “England” and “Britain” as though they were interchangeable terms – was in the stirrings of its own nascent nationalist movement.

Other countries offer more persuasive examples. West Germany’s 1954 World Cup win was described by Joachim Fest as the “true birth of the country”: the moment Germany shook off the miserable sackcloth of the post-war years and “regained its self-esteem”, as Franz Beckenbauer put it.

Brazil’s 1970 triumph was gleefully hijacked by the country’s military dictatorship in its ongoing culture war against the leftist opposition. More recently, Portugal’s victory at Euro 2016 was folded by Antonio Costa’s socialist government into a broader narrative of national rejuvenation after a decade of debt crisis and austerity.

But even here, football success seems to reflect and crystallise a moment rather than shaping it; enunciates trends and patterns that on some level already exist. This, perhaps, is why the most potent function of winning an international tournament – or even doing well, as the example of the Republic of Ireland in 1990 demonstrates – is in its service of mythology, the way it feeds into a simple, digestible national story. “The imagined community of millions seems more real in the form of 11 named people,” the historian Eric Hobsbawm once wrote. “The individual, even the one who only cheers, becomes a symbol of the nation himself.”

And so, it’s worth asking ourselves what an England victory on Sunday would actually change. Tangibly, very little. Politicians of the right and left will squabble over its true import; Boris Johnson, like all good populists, will do his damnedest to associate himself with a triumph that will never be his to appropriate, and probably be rewarded with a 15-point lead in the polls.

For the rest of us, Euro 2020 will pass simply as a treasure box of golden memories: highly personal, chemically enhanced, fading and wilting a little at the edges, and yet no less powerful or meaningful for that.

Newsletter

Related Articles

0:00
0:00
Close
Piddington Residents Back Symbolic Independence Vote Over Asylum Accommodation Plan
Reform UK Names Helen Jenner as New Leader in Wales
England Expands Devolution of Transport, Skills and Economic Development Powers
Liberal Democrats Call for Temporary Fuel Duty Cut to Ease Cost-of-Living Pressure
UK Farmers Warn Drought Has Caused Crop Failures and Reduced Harvests
UK Fixed Mortgage Rates Approach 6% as Lenders Raise Borrowing Costs
YouGov Poll Puts Labour at 23% With Conservatives and Reform UK on 21%
Badenoch Presses Burnham to Increase Defence Spending and Cut Welfare Costs
UK Military Figures Warn of Growing Threats to Undersea Infrastructure and National Readiness
BP Moves Ahead With Sale of UK North Sea Oil and Gas Business
UK and ASEAN Endorse New Framework for Trade and Economic Cooperation
UK Consumer Confidence Falls to Three-Year Low as Borrowing Costs and Job Concerns Rise
UK Inflation Rises to 3.1% as Motor Fuel Costs Push Prices Higher
Bank of England Sets Multi-Year Plan to Wind Down Quantitative Easing Holdings
UK Borrowing Rises to £18.3 Billion in August Ahead of October Budget
Michelin Guide Faces Industry Questions Over Restaurant Inspection Coverage
English Woodlands Face Renewed Weather Stress From Dry Conditions and Strong Winds
Research Finds Extensive Alcohol, Gambling and Unhealthy Food Branding During 2026 World Cup
Five Charged After Newborn Baby Dies From Stab Wounds in Sheffield
BT Could Reap £2 Billion From Recycling Copper as Full-Fibre Network Expands
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
Reform UK Names Helen Jenner as New Leader in Wales After Dan Thomas Steps Down
Resolution Foundation Calls for Broad-Based Tax Rises to Fund Higher UK Defence Spending
Ed Davey Calls for Global Treaty to Halt Development of Super-Intelligent AI
Scotland Consults on Legal Price Caps for Essential Foods
NHS Productivity Reforms Could Prevent More Than 20,000 Early Deaths a Year, Report Says
United Kingdom and ASEAN Deepen Trade and Investment Cooperation
United Kingdom Deploys RAF Refuelling Support to Saudi Arabia After Houthi Attacks
UK Fiscal Headroom Shrinks as Higher Borrowing Costs Complicate Autumn Budget
UK Public Borrowing Jumps to £18.3 Billion in August, Raising Pressure Before Budget
Andy Burnham Reaffirms UK Net-Zero Target With £30 Million Community Energy Fund
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
UK Consumer Confidence Falls to Three-Year Low
UK Diesel Prices Approach £2 a Litre as Global Supply Shortages Intensify
Chiltern Railways Returns to Public Ownership as UK Rail Nationalisation Advances
British Museum Faces Questions Over Peter Thiel’s Private Bayeux Tapestry Viewing
Earl Spencer Memoir Excerpts Renew Public Debate Over Diana’s Death
Liberal Democrats Gather in Brighton for Autumn Conference
Mothercare Shares Plunge as Middle East Store Closures Threaten Long-Term Solvency
Kent Police Treat Folkestone Hotel Fire as Suspicious
Caribbean Governments Advance Reparations Campaign Seeking Engagement With Britain
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
UK Competition Regulator Opens Inquiry Into McCormick-Unilever Foods Deal
Public Inquiry Into Tees, Esk and Wear Valleys Mental Health Failings Set to Begin
Nigel Farage Looks to US Immigration Enforcement Model for UK Border Policy
Chiltern Railways Moves Into Public Ownership
Security Review Raises Concerns Over Sensitive UK Police Data Stored on Microsoft Cloud
Burnham Government Warns of Difficult Autumn Budget as Fiscal Headroom Narrows
Bank of England Holds Rates at 3.75% as Inflation Rises to 3.1%
×