London Daily

Focus on the big picture.
Wednesday, Sep 09, 2026

Facebook bets big on the metaverse - but what is it?

Facebook bets big on the metaverse - but what is it?

'Metaverse' refers to the merging of physical, augmented, and virtual reality in a shared online space. Facebook thinks it's the future of the internet.

Facebook CEO Mark Zuckerberg has been a leading voice on the hype of the "metaverse," a virtual reality version of the internet that the tech giant sees as the future.

The metaverse, short for "meta-universe," is a digital world where the real and virtual merge into a vision of science fiction and allows people to move between different devices and communicate in a virtual environment.

In practical terms, it refers to augmented and virtual reality products and services.

On Monday, Facebook announced in a blog post it plans to hire 10,000 people in the European Union to build the metaverse.

"The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be shaping it right from the start," Facebook said in a blog post.

"In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company."



"Today, we are announcing a plan to create 10,000 new high-skilled jobs within the European Union (EU) over the next five years".

The social media giant also said investing in the EU offered many advantages, including access to a large consumer market, first-class universities, and high-quality talent.

Facebook paid roughly €2 billion for VR headset maker Oculus in 2014

What is the metaverse?


The term designates a cyberspace parallel to physical reality where a community of people can interact in the form of avatars. The concept was coined by author Neal Stephenson in the 1992 science fiction novel "Snow Crash". It refers to the merging of physical, augmented, and virtual reality in a shared online space.

Some video game communities have already created embryos of meta-universes, such as Roblox (a platform that includes myriads of games created by children and teenagers) or Fortnite (a shooter and survival game that boasts 350 million players).

In April, five virtual concerts by rapper Travis Scott, who appeared as an avatar in Fortnite, were followed by more than 12 million gamers.

Gradually, screens, holograms, VR headsets and augmented reality glasses will allow fluid "movements" of virtual universes in physical places, a process Zuckerberg likened to "teleportations".

'The ultimate social technology'


Facebook has previously announced it would create a product team to work specifically on metaverse-related projects.

"In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company," Zuckerberg said in July.

"In many ways the metaverse is the ultimate expression of social technology".

Facebook, the world's largest social network, has invested heavily in virtual reality and augmented reality, acquiring hardware such as the Oculus VR headset and working on AR glasses and wristband technologies.

It has also purchased a bevy of VR gaming studios, including BigBox VR. It has about 10,000 employees working on virtual reality, The Information reported in March.

Zuckerberg has said he thinks it makes sense to invest deeply to shape what he bets will be the next big computing platform.

"I believe the 'metaverse' will be the successor to the mobile internet, and creating this product group is the next step in our journey to help build it," he said in a Facebook post in July.

He told The Verge in July: "If we do this well, I think over the next five years or so ... we will effectively transition from people seeing us as primarily being a social media company to being a 'metaverse' company".

Newsletter

Related Articles

0:00
0:00
Close
British Chambers of Commerce Forecasts UK Growth of 1% as Investment Remains Weak
UK Suspends Local Government Reorganisation Decisions and Cancels Planned Shadow Authority Polls
UK Parliament Opens Inquiry Into Gaps in Climate Change Preparedness
Andy Burnham and Xi Jinping Hold Talks on Trade, Security and British Consular Cases
UK Joins France, Canada and Other Nations in Measures Against Israeli West Bank Settlements
UK Announces New Sanctions Targeting Iranian Nuclear and Military Networks
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
UK Government Pauses Local Authority Reorganisation for Legal Review
UK Public Borrowing Reaches £1.8 Billion in July, Adding Pressure Before Autumn Budget
Chancellor John Healey Puts Regional Devolution and Fiscal Discipline at Heart of UK Growth Plan
Counter-Terrorism Police Lead Salford Investigation After Two Teenagers Charged
UK Rejects Financial Reparations for Transatlantic Slavery
UK and Egypt Step Up Diplomacy Over Escalating West Bank Tensions
UK Pauses Council Reorganisation Across Four English Counties
Jaguar Land Rover Plans 4,000 Job Cuts in Major UK Restructuring
UK Unveils Planning and Regulatory Overhaul to Speed Infrastructure and Economic Growth
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
Three-Quarters of NHS Emergency Staff Report Regular Violence or Aggression
UK Considers Converting Female Prison Space for Male Inmates as Overcrowding Worsens
UK House Prices Record First Annual Decline in Nearly Three Years
UK Government Reassesses Policy Toward Israel Amid Calls for Diplomatic Shift
Reform UK Faces Police Scrutiny Over Alleged Foreign Donations Scheme
University of Bristol Opens £500 Million Temple Quarter Enterprise Campus
Online Bookmakers Accused of Privacy Breaches Through Cookie Consent Practices
Health Campaigners Urge UK Government to Abandon U.S. Pharmaceutical Agreement
Three-Quarters of UK A&E Staff Report Regular Violence or Aggression
Far-Right Demonstrations Target Portsmouth as Small-Boat Crossings Fuel Tensions
UK Records Hottest Summer on Record After Severe Heatwaves
UK Travellers Face Renewed EU Border Delays as Temporary Flexibility Ends
UK Rejects Calls to Pause AI Data Centre Expansion Despite Energy Concerns
UK Defence Figures Push for 3% Spending Target Amid Falklands Concerns
England Faces Rising Financial Pressure as Special Educational Needs Plans Surge
Metropolitan Police Consider Reform UK Probe Over Overseas Donations
Keir Starmer to Leave Parliament, Triggering By-Election
UK Treasury Weighs Windfall Taxes on Banks and Oil Companies Amid Bond Market Turmoil
×