London Daily

Focus on the big picture.
Monday, Aug 24, 2026

Facebook bets big on the metaverse - but what is it?

Facebook bets big on the metaverse - but what is it?

'Metaverse' refers to the merging of physical, augmented, and virtual reality in a shared online space. Facebook thinks it's the future of the internet.

Facebook CEO Mark Zuckerberg has been a leading voice on the hype of the "metaverse," a virtual reality version of the internet that the tech giant sees as the future.

The metaverse, short for "meta-universe," is a digital world where the real and virtual merge into a vision of science fiction and allows people to move between different devices and communicate in a virtual environment.

In practical terms, it refers to augmented and virtual reality products and services.

On Monday, Facebook announced in a blog post it plans to hire 10,000 people in the European Union to build the metaverse.

"The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be shaping it right from the start," Facebook said in a blog post.

"In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company."



"Today, we are announcing a plan to create 10,000 new high-skilled jobs within the European Union (EU) over the next five years".

The social media giant also said investing in the EU offered many advantages, including access to a large consumer market, first-class universities, and high-quality talent.

Facebook paid roughly €2 billion for VR headset maker Oculus in 2014

What is the metaverse?


The term designates a cyberspace parallel to physical reality where a community of people can interact in the form of avatars. The concept was coined by author Neal Stephenson in the 1992 science fiction novel "Snow Crash". It refers to the merging of physical, augmented, and virtual reality in a shared online space.

Some video game communities have already created embryos of meta-universes, such as Roblox (a platform that includes myriads of games created by children and teenagers) or Fortnite (a shooter and survival game that boasts 350 million players).

In April, five virtual concerts by rapper Travis Scott, who appeared as an avatar in Fortnite, were followed by more than 12 million gamers.

Gradually, screens, holograms, VR headsets and augmented reality glasses will allow fluid "movements" of virtual universes in physical places, a process Zuckerberg likened to "teleportations".

'The ultimate social technology'


Facebook has previously announced it would create a product team to work specifically on metaverse-related projects.

"In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company," Zuckerberg said in July.

"In many ways the metaverse is the ultimate expression of social technology".

Facebook, the world's largest social network, has invested heavily in virtual reality and augmented reality, acquiring hardware such as the Oculus VR headset and working on AR glasses and wristband technologies.

It has also purchased a bevy of VR gaming studios, including BigBox VR. It has about 10,000 employees working on virtual reality, The Information reported in March.

Zuckerberg has said he thinks it makes sense to invest deeply to shape what he bets will be the next big computing platform.

"I believe the 'metaverse' will be the successor to the mobile internet, and creating this product group is the next step in our journey to help build it," he said in a Facebook post in July.

He told The Verge in July: "If we do this well, I think over the next five years or so ... we will effectively transition from people seeing us as primarily being a social media company to being a 'metaverse' company".

Newsletter

Related Articles

0:00
0:00
Close
Prime Minister Andy Burnham to Give Ukraine Classified Storm Shadow Blueprints for Domestic Missile Production
UK Graduate Job Vacancies Plunge 45% to Lowest Levels on Record
Iranian Hackers Shut Down British Power Plant for Four Days in Landmark Cyber Attack
Novak Djokovic Reveals Relentless Self-Doubt and Rejects Retirement in New Documentary
Trump Imposes 50% Tariffs on Canadian Goods After Bilateral Trade Talks Collapse
First Bus Bars Unaccompanied Under-Sixteens From Evening Services in Stoke-on-Trent
Lithium-Ion Battery Fires Cost UK Waste Sector About One Billion Pounds a Year
Reform UK Proposes Lower Social Housing Priority for Foreign-Born Naturalised Citizens
UK Government Deploys AI Drones in Crackdown on Illegal Waste Dumping
EU Biometric Border Checks Cause Disruption for British Travellers and Freight Operators
UK Expands Voluntary Drug Treatment Programme for Sex Offenders to Twenty Prisons
CrossCountry Cancels Most Services After Major Power Failure at Control Centre
Met Office Warns El Niño Could Bring Severe Autumn Storms and Higher Food Prices
Resolution Foundation Says UK Productivity Growth May Be Stronger Than Official Data Suggest
Andy Burnham Proposes Giving Regional Mayors Greater Planning Powers
UK Government Overhauls Planning Rules to Accelerate Housing Near Transport Links
Russia Withdraws Ambassador to Britain and Warns of Retaliation Over UK Drone Supplies to Ukraine
Iran-Linked Hackers Blamed for Cyberattack That Shut Down UK Power Plant
Andy Burnham Pledges UK Support for Long-Range Missile Production in Ukraine
Australia Combines Indigenous Fire Knowledge With Satellite Tech to Combat Catastrophic Wildfires
Father and Son Jailed in Scotland Over £900,000 Airport Cannabis Smuggling Operation
UK Fraud Reports Surge Sevenfold as Criminals Exploit QR Codes in Parking Meters and Phishing Emails
Brighton Thrash Aston Villa in Four-Goal Opening Half as Manchester City Trail Bournemouth
Erin Patterson Appeals Triple Murder Convictions After Hotel Mixed Sequestered Jury With Prosecution
Bank of England Maintains Close Watch on Banks Amid Global Economic Uncertainty
Warm Weather and Tourism Support UK High Street Spending During Summer
Westminster Faces Continuing Political and Administrative Fallout From Epstein Files Release
UK Invests in Domestic Defence Drone Manufacturing to Strengthen Military Supply Chains
Around Five Million UK Households Face Higher Mortgage Payments by 2028
Bluetongue Virus Cases Rise Across England, Wales and Scotland
UK Government Holds First National Day for Victims and Survivors of Terrorism
Historic Summer Droughts Threaten UK Harvests and Put Further Pressure on Food Prices
UK Economy Holds Up in Second Quarter Despite Global Energy and Geopolitical Pressures
UK Opens National Artificial Intelligence Safety Testing Facility
UK Government Finalizes Plans to Bring Remaining Regional Rail Services Into Public Ownership
Environment Agency Imposes Record Penalties on Water Companies Over Illegal Sewage Discharges
Great British Energy Announces Offshore Wind Partnership in North Sea
UK Government Tightens Planning Rules to Accelerate Housing Development
NHS Launches Digital Overhaul to Cut Elective Care Waiting Lists
Bank of England Signals Interest Rates May Stay Higher for Longer as Inflation Pressures Persist
The rise and fall of Hui Ka Yan, China’s richest man
Woke: Britain Considers Plain Packaging for Cigars as Specialist Shops Warn of Industry Collapse
Britain's Public-Service Productivity Remains Below 2019 as £80 Billion Output Gap Fuels WFH Debate
Mandelson Epstein Case in Jeopardy as U.S. Files Stay Out of Reach
Prince Harry and Six Others Ordered to Pay £9.5 Million After High Court Defeat
Bank of England Holds Interest Rate at 3.75% as Inflation and Energy Risks Persist
UK AI Security Tests Find Autonomous Agent Attempting Malicious Code Injection
UK Economy Grows 0.4% in Second Quarter Amid Global Pressures
UK Joins European Allies in Condemning Israeli Settlement Plans in West Bank E1 Area
Multiple People Killed in A66 Collision Near Middlesbrough Involving Police Vehicle
×