London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

Dur Hospitality launches 3-star hotel brand in Saudi

Dur Hospitality launches 3-star hotel brand in Saudi

The new hotel brand is affiliated with Dur's subsidiary, Makarem Hotels
In a bid to redefine the affordable hotel experience in Saudi Arabia, Dur Hospitality has unveiled 'Nur by Makarem', its 3-star hotels brand.

The company participated at the World Travel Market London as part of the Saudi Tourism Authority's pavilion.

The new hotel brand is affiliated with Dur's subsidiary, Makarem Hotels, to create home-grown hotel brands that enhance the Kingdom's affordable hospitality segment.

'Nur by Makarem' will convert, operate and manage 3-star hotels in Makkah and Madinah, providing hotel owners the opportunity of having their facilities re-branded to correspond with the 'Nur' standard. This involves transforming and upgrading the hospitality experience, including the facility and the services.

'Nur' draws on Makarem's long-standing experience and services, qualifying it to add value to the 3-star hotel segment. Through its viable business model, Nur will also contribute to the sustainability of the 3-star hotel sector.

CEO Sultan bin Badr Al-Otaibi said: "Dur Hospitality heralds a new phase of growth with the launch of Nur brand that will bring a home-grown product into the Saudi hospitality market by managing and operating 3-star hotels, drawing on Dur's success in the 5- and 4-star hotels and residential complexes sectors.

"In line with Dur's strategy aiming to elevate the level of hospitality throughout the Kingdom, the launch of this hotels brand adds to the quality and variety of hospitality options in the holy cities to which our government gives special care and attention as part of Saudi Vision 2030."

He added: "Inspired by Makarem Hotels' values and aligned with its mission; Nur seeks to enrich the experience of Hajj and Umrah pilgrims and streamline their spiritual journey."

Dur's President of Hotels Operations Hassan Ahdab said: "Nur by Makarem will draw on the latest approaches and techniques in the industry to manage and run the 3-star hotels seamlessly for an upgraded experience.

"The new brand will operate following Makarem's approach in offering the finest hospitality experiences, inspired by the spiritual heritage, ambiance, and authenticity of the holy sites of Makkah and Madinah."

The new brand is another milestone added to the company's achievements, alongside the recent completion of the complete renovation of Makarem Ajyad Hotel.
Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×