Deliveroo Partners with Ad-MOTO to Launch Out-of-Home Advertising Platform on Electric Scooters in Central London

The digital HD screens will show six adverts per minute during a four-month pilot period.

The agreement is expected to provide a valuable new revenue stream for Deliveroo, which has diversified into grocery delivery and launched its own advertising platform.

Since its flotation, Deliveroo has been working towards profitability and generating free cashflow.

The partnership also creates opportunities for Deliveroo riders to boost their earnings and increase the number of e-bikes and e-scooters in their network.