The statue is part of a promotional campaign for the launch of a new uniform for Butlin’s Redcoats, which will be introduced in each of their resorts starting January of the upcoming year.
Mulhern, who has also been associated with "The One Show" and "BGT," expressed his pride in being a part of the Redcoat uniform launch. He mentioned his experience working as a Redcoat in Minehead at the start of his career and highlighted the importance of the role and the honor associated with wearing the Redcoat jacket. He emphasized the brand's pride in its uniform and the dedication required to provide the best holiday experience for families.