The popular cryptocurrency exchange Crypto.Com continues with impressive partnerships with sports brands after a new deal with UFC. Shortly after announcing a collaboration with Formula 1, Crypto.Com has become an official partner of the Ultimate Fighting Championship (UFC).

The partnership makes Crypto.com UFC’s global fight kit partner. This means the Crypto.com brand will be featured on UFC fighter uniforms and the brand will be shown this Saturday, July 10, during the much anticipated 3rd fight between Dustin Poirier and Conor McGregor.

Back in March, the UFC partnered with Draftkings in a deal that was reported to be worth $100 million. Unnamed sources familiar with the matter have revealed to publications like sportico.com and CNBC that the Crypto.com deal with the UFC was estimated to be around $175 million and for a ten-year period, making it largest in UFC history.

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