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Crypto.com Becomes UFC's Official Partner – $175M Record Deal

Crypto.com Becomes UFC's Official Partner – $175M Record Deal

The cryptocurrency exchange Crypto.com announced a partnership with Ultimate Fighting Championship (UFC) as the firm’s global fight kit partner. According to sources familiar with the matter say the partnership is a ten-year deal worth $175 million and the UFC’s largest sponsorship deal to date.

The popular cryptocurrency exchange Crypto.Com continues with impressive partnerships with sports brands after a new deal with UFC. Shortly after announcing a collaboration with Formula 1, Crypto.Com has become an official partner of the Ultimate Fighting Championship (UFC).

The partnership makes Crypto.com UFC’s global fight kit partner. This means the Crypto.com brand will be featured on UFC fighter uniforms and the brand will be shown this Saturday, July 10, during the much anticipated 3rd fight between Dustin Poirier and Conor McGregor.

Back in March, the UFC partnered with Draftkings in a deal that was reported to be worth $100 million. Unnamed sources familiar with the matter have revealed to publications like sportico.com and CNBC that the Crypto.com deal with the UFC was estimated to be around $175 million and for a ten-year period, making it largest in UFC history.

Read the full article at Fintechs.fi

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