Conspiracy theories tagged #kategate grow despite Kensington Palace video

Despite evidence refuting them, conspiracy theories about the Princess of Wales labeled #kategate are proliferating on social media after her cancer diagnosis announcement.

These theories have seen a surge in activity, with a notable increase in mentions on platforms such as X, Instagram, and TikTok. A TikTok video questioning the authenticity of the princess's announcement video has amassed over 200,000 views. However, the BBC confirmed its crew filmed the announcement.

Experts argue that conspiracy theories persist because any evidence against them is often seen as part of the conspiracy, enhancing their resilience. Additionally, the spread of such theories may serve as entertainment for some, adding to their spread and impact.

Logically, a British disinformation analysis firm, notes that both dedicated conspiracy theorists and individuals seeking entertainment are now involved in propagating these theories online.

X's executive emphasized the role of mainstream media in amplifying the narrative and called for accountability and apologies to Princess Kate. Platforms like Instagram and TikTok have guidelines to fact check and reduce the spread of misinformation, including conspiracy theories, although their effectiveness varies.

Experts believe these conspiracy theories will eventually decline as attention shifts to new topics, given the nature of those inclined towards conspiracy beliefs.