Chanel's latest Coco Neige collection campaign was immortalized by photographer duo Inez & Vinoodh, this time with K-pop star Jennie Kim as the brand's global ambassador. This collection intertwines a sporty leisure style with Parisian elegance accentuated by pearl jewelry, classic Chanel chain belts, hair accessories with face veils, camellia brooches, and massive vintage-style necklaces.


The collection consists of winter clothing sets: knitted casual suits, distributed vests, ski suits, overalls, sweaters, and down jackets printed with Chanel logos and fleece jackets. Both the clothes and accessories of the Coco Neige line bloomed Chanel's symbol, camellias. They are decorated with bows, head accessories, as well as camellia patterns seen on vests and warm casual jackets. The classic black and white colors were diversified by Chanel for the new season in bright pink and red.

In order to enjoy winter entertainment in the mountains without interruption, the Coco Neige collection also includes practical accessories, such as a handbag that can be worn on the waist or hung around the neck, and a small wallet that can be attached to the hand.

In every photo in the Coco Neige campaign, Jennie embodies a different Chanel mood: carelessness, freedom of movement, or elegance. "I think designer Virginie Viard creates for many different women, and each collection tells a different story," said the singer.

The Coco Neige Fall/Winter 2021 collection is now available in Chanel boutiques.