Cesc Fabregas and Sir Demis Hassabis Lead Line-Up at SXSW London 2025
World-renowned figures from sports, technology, and conservation to address critical issues at the upcoming SXSW London conference.
The SXSW (South By Southwest) London conference, set to take place from June 2 to June 7 in the Shoreditch area, has announced the addition of high-profile speakers including World Cup-winning former footballer Cesc Fabregas and Google DeepMind co-founder Sir Demis Hassabis.
The event aims to gather prominent figures from the technology, media, and creative sectors to engage in discussions on various thought-provoking topics.
Cesc Fabregas, who is currently managing the Italian Serie A football team Como FC, will share insights on building a football club from the ground up.
Sir Demis Hassabis is scheduled to discuss advancements in artificial intelligence and its implications for the future.
Other notable speakers include Dr. Jane Goodall, founder of the Jane Goodall Institute, who will address the importance of taking positive action for the benefit of humanity, wildlife, and the environment.
Additionally, Computer Weekly editor Bryan Glick will provide insights on preventing scandals in corporate governance, referencing the Post Office scandal.
Mark Read, the CEO of WPP, is also on the roster to discuss leadership in a rapidly changing business environment.
Mati Staniszewski, co-founder of ElevenLabs, will explore the applications of AI in the entertainment industry.
Max Alexander, CEO of SXSW London, expressed enthusiasm about the diverse line-up, emphasizing the event's commitment to fostering creativity and optimism.
He remarked on the intention to spark discussions around current global issues, creating intersections between business, technology, and culture.
The conference has outlined six key themes for discussion: humanity, machines and the future of AI; new technology frontiers; future health; technology governance and societal advances; and navigating business in an evolving landscape.
Featuring a blend of keynote speeches, music showcases, and innovations in technology, gaming, and film, SXSW London aims to provide a platform for global leaders to inspire and engage with attendees.