Pure feminine energy and sensuality with the freedom of expression: Burberry presents a new campaign for its Olympia Bag designed by Chief Creative Officer Riccardo Tisci. The newly iconic bag of the English house has a curved and compact silhouette that is timeless and enriched by sophisticated gold or palladium plated metal components and is engraved with Burberry's logo.

Lensed by Inez and Vinoodh, FKA Twigs, Kendall Jenner, and the rapper and DJ Shygirl are front and center of the imagery. "We immediately aligned with Riccardo on making the idea of inner strength the focus of this campaign," said the photographer duo in a statement. The use of classic Burberry codes reworked in a new look helps to bring to life this message of strength and hope."

FKA Twigs and Kendall Jenner in the Burberry Olympia Bag campaign

"When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity," said Riccardo Tisci.

The Olympia bag is available in a variety of sizes, styles, and colors-from classic warm sand to black and burgundy and even juniper green. The new Burberry bag is available in stores worldwide and online.