London Daily

Focus on the big picture.
Friday, Aug 22, 2025

Buh-bye, skinny jeans: Levi's is embracing a baggy look

Buh-bye, skinny jeans: Levi's is embracing a baggy look

Skinny jeans have had their moment. Comfy clothing is what consumers want now, and Levi's is ready to deliver with more generous-fitting and downright baggy jeans this year.

The iconic American denim brand said it's helping facilitate the switch from skinny to baggy.

"I think we're kind of leading this trend to some extent," Levi Strauss (LEVI) CEO Chip Bergh told analysts Wednesday on a call discussing the company's fourth-quarter results. "The line that we launched [is] a loose-fit line this past season. It's in our stores now [for] both men and women. It's sort of a loose, straight fit, and it's off to a very, very fast start."



Bergh also called out the "trend towards more casual, looser fitting clothes in general."

That change in style still hasn't been enough to lift sales. Levi's on Wednesday reported fourth quarter sales, which included the year-end holiday shopping season, of $1.39 million for the period ended Nov. 29, down 12% from the same period a year ago.

As with most retailers, Levi's attributed the decline primarily to pandemic-triggered store closures and a drop in customer traffic in its own stores and other outlets that carry its branded denimwear. Levi's (LEVI) stock was down 8% Thursday.

Looking forward to what factors will drive demand for jeans in 2021, Bergh said the need for "casualization" will be a prominent.



Levi's isn't the only one seeing baggy jeans take off. Los Angeles-based JNCO, known for its wide-leg styles in the 1990s, relaunched its jeans in 2019. The jeans range from about $130 to $200 in price, and some pairs feature embroidery and distinctive stitching.

"While the pandemic overall has been a negative for many brands, it has lifted our sales," said Camilla Revah, JNCO's vice president of sales and marketing.

"Our jeans are iconic, they are comfortable and it's what people are looking for right now.

Newsletter

Related Articles

0:00
0:00
Close
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
Jellyfish Swarm Triggers Shutdown at Gravelines Nuclear Power Station in Northern France
×