London Daily

Focus on the big picture.
Sunday, Sep 06, 2026

Blue Origin Auctions A Rocket Trip To Space With Jeff Bezos

Blue Origin Auctions A Rocket Trip To Space With Jeff Bezos

Blue Origin is planning a live auction on Saturday to conclude the month-long bidding process for a seat on the sightseeing trip to space next month with the company's founder, billionaire Amazon.com Inc executive Jeff Bezos.
Want to bid for a seat on a spaceship ride with Jeff Bezos? You'll need to be quick - and you'll probably need more than $4 million.

Blue Origin is planning a live auction on Saturday to conclude the month-long bidding process for a seat on the sightseeing trip to space next month with the company's founder, billionaire Amazon.com Inc executive Bezos.

The identity of the winner - presumably an ultra-wealthy space aficionado - will not be immediately disclosed.

But the July 20 launch of Blue Origin's New Shepard booster from West Texas would be a landmark moment as U.S. firms strive toward a new era of private commercial space travel.

Bezos, the world's wealthiest man and a lifelong space enthusiast, has been racing against fellow aspiring billionaire aeronauts Richard Branson and Elon Musk to be the first of the three to travel beyond Earth's atmosphere.

"Putting the world's richest man and one of the most recognized figures in business into space is a massive advertisement for space as a domain for exploration, industrialization and investment," Morgan Stanley analyst Adam Jonas told clients earlier this month.

As the month-long bidding process leading up to the live auction closed on Thursday, the winning figure stood at more than $4 million, fueled by entries from more than 6,000 people from at least 143 countries, Blue Origin said.

The live auction capping the process is set to begin on Saturday at 1 p.m. EDT (1700 GMT) and last a few minutes.

While the funds raised from the event are earmarked for charity, Blue Origin is hoping to galvanize enthusiasm for its nascent suborbital tourism business.

However, Branson, who founded Virgin Galactic Holdings Inc, may attempt to steal Bezos' thunder by joining a possible test flight to the edge of space over the July 4 weekend aboard Virgin's VSS Unity spaceplane, one person familiar with the matter said.

The race is fueled by optimism that space travel will become mainstream as nascent technology is proven and costs fall, fueling what UBS estimates could be a $3 billion annual tourism market by 2030.

Blue Origin and Virgin Galactic, as well as Musk's SpaceX, have also discussed using their rockets to link far-flung global cities. UBS says that long-haul travel market could be worth more than $20 billion, though several barriers such as air-safety certification could derail the plans.

Blue Origin has not divulged its pricing strategy for future trips.

Reuters reported in 2018 that Blue Origin was planning to charge passengers at least $200,000 for the ride, based on a market study and other considerations, though its thinking may have changed.
Newsletter

Related Articles

0:00
0:00
Close
OpenAI Unveils GPT-6 and Says: "We May Already Have Reached AGI"
Congressman Accused Andrew of Sex Crimes in the United States
Donald Trump: "I'm Glad Harry and Meghan Left the United States"
Spicy Food Is Linked to Lower Death Risk — but It Is Not a Miracle Cure
AfD Enters Saxony-Anhalt Election at 41% in Historic Test for German Politics
Gen Z Turns to Investing as America's First-Home Dream Moves Further Out of Reach
Thousands Join Anti-Abortion March Through Central London
UK Beekeepers Call for Nationwide Tracking as Asian Hornet Sightings Increase
England Sees Sharp Rise in Property Subsidence Claims After Record Summer Heat
House of Lords Advances Financial Services Reform Bill
House of Lords Begins Detailed Scrutiny of Railways Bill and Great British Railways Plan
UK Treasury Cuts Green Book Discount Rate to Support More Regional Infrastructure Projects
Reform UK Suspends Two Senior Aides After Undercover Report on Foreign Donation Rules
UK Chancellor Warns Autumn Budget Will Require Tough Choices as Energy Shock Squeezes Public Finances
UK Parliament Raises Concerns Over Funding Structure of £400 Million Tropical Forest Initiative
Andy Burnham Launches Number 10 North as Part of UK Devolution Push
UK Reaffirms Falkland Islands Sovereignty Amid Renewed Regional Pressure
Andy Burnham to Abstain From Assisted Dying Vote as Ministers Are Told to Remain Neutral
Kemi Badenoch Sacks Shadow Chancellor Mel Stride in Conservative Economic Strategy Shake-Up
UK Government Drops Early Prisoner Release Plan in Favor of Deportations and Wider Prison Reform
UK Farmers Warn Drought-Hit Harvests Could Push Grocery Prices Higher
UK Economy Faces Persistent Stagflation Risks Ahead of October Budget
Masked Protesters Block Port of Dover Roads, Disrupting Cross-Channel Traffic
Reform UK Suspends Senior Officials After Undercover Investigation Into Foreign Donation Plans
UK Urges Households to Keep Emergency Supplies Amid Severe El Niño Warning
Prime Minister Andy Burnham Sets Out Regional Industry and Prison Reform Agenda
Siemens Energy Wins Rolls-Royce Small Modular Reactor Manufacturing Contract
UK Mortgage Costs Rise as Gilt Yields and Swap Rates Climb
Bank of England’s Huw Pill Calls for Prompt Rate Rise as Inflation Risks Persist
National Audit Office Warns UK Is Unprepared for Major Food Supply Disruptions
British Army Suspends Some Training Exercises as Budget Pressures Intensify
HMS Queen Elizabeth Deploys as NATO Allied Response Force Command Ship
Reform UK Suspends Two Senior Officials Over Alleged Foreign Donation Scheme
UK Reasserts Falkland Islands Sovereignty After Argentina Threatens Sanctions
Scottish Tech Company PureLifi Enters Administration With More Than 40 Job Losses
Scottish Government Names Alyn Smith Innovation and Education Minister
Green Party Co-Leader Zack Polanski to Contest By-Election for Keir Starmer’s Former Seat
Palestine Action Activists Appeal Terrorism-Related Prison Sentences
PwC Report Highlights Persistent Regional Spending-Power Divide Across Britain
UK Names Hundreds of Employers for Minimum Wage Violations
UK Commits £400 Million to International Tropical Forest Fund
UK Extends £2 Bus Fare Cap Across England Through 2027
UK Warns Travellers as US-Iran Tensions Disrupt Middle East Security and Shipping
Andy Burnham Faces Kemi Badenoch in First Prime Minister’s Questions
Kemi Badenoch Names Andrew Griffith Shadow Chancellor in Conservative Reshuffle
UK Treasury and Markets Focus on Fiscal Headroom Ahead of Autumn Budget
UK Government Reverses Early Release Plans for Serious Violent and Sexual Offences
UK and France Review Border Cooperation After 48,000 Small-Boat Crossings Prevented
UK Growth Outlook Weakens as Inflation and Energy Costs Rise
Breeding Tropical Mosquitoes Discovered in East London
×