London Daily

Focus on the big picture.
Thursday, Jul 09, 2026

Bitcoin or gold? Which is best buffer against inflation as crypto hits record high

Bitcoin or gold? Which is best buffer against inflation as crypto hits record high

BITCOIN hit a fresh high today, nudging $67000 after another dizzying rally which has seen the world’s most popular cryptocurrency more than double in price in three months.

The breakneck turnaround from July’s sub-$30000 low has revived talk in some quarters of crypto’s potential as a better hedge against global fears of rising inflation than gold.

A 10% rally this week, which paused for breath this afternoon, has been put down to the launch of a new fund in the US - the ProShares Bitcoin Strategy ETF - which offers exposure to the crypto without some of the risks of actually holding it.

The parallel with gold goes further: 20 years ago the first tradeable fund backed by gold was launched by Gold Bullion Securities.

A natural gas generator powering a bitcoin mining data centre on an oil field in North Texas

Now, the World Gold Council calculates the gold-backed ETF market to be worth $201 billion, because it’s much easier to hold an ETF in your portfolio, pension or ISA, than it is a gold bar.


On this week’s prices, however, Bitcoin looks a shoe-in as a safe haven over bullion which has failed to keep pace with rising fears around the world that inflation is out of control.

The price of gold is down 6.1% this year to $1780 an ounce .

It means one Bitcoin is worth 38 ounces of gold - just over a kilogram. A year ago, it was worth 5oz.

But before you start melting down your wedding ring there are few things to consider.

Investors are feeling the FOMO effect


Laith Khalaf, head of investment analysis at AJ Bell, said: “The prospect of new ETFs offering access to Bitcoin is potentially powerful.

“However that is offset by the fact that it’s already relatively easy for retail investors to buy and hold crypto.

“If the ProShares launch sparks a flood of other providers to enter the ETF market, that should be positive for Bitcoin demand.”

But while the price of Bitcoin has sizzled since July, the issues which prompted the crash from May’s previous highs around $64000 remain.

Tesla CEO and maverick crypto advocate Elon Musk pulled back in April, citing environmental concerns over the carbon footprint from the vast amounts of power needed to compute - or ‘mine’ - new coins.

And other companies are also feeling the breath of increasingly ESG-savvy investors down their necks.

Elon, for or against?


Khalaf added: “Companies won’t want to facilitate crypto payments if it impinges on their green credentials, particularly when transactions can already be quite easily fulfilled using dollars, euros or pounds.”

The crypto market has a long way to crawl


The issues of looming regulation and arbitrary intervention are also difficult to ignore.

China’s clampdown on crypto was generally blamed for the summer sell-off.

In the UK, regulator the FCA has banned the sale of crypto derivatives and Exchange Traded Notes to retail investors due to the complexity and extreme volatility of the underlying asset. Until the market matures that is unlikely to change.

That volatility has been reflected in the ProShares ETF today. After rallying at its launch - amassing $1.1billion in the second busiest ETF debut on record - it slipped back 2.5%.


Susannah Streeter at Hargreaves Lansdown said: “The FCA has been nervous about the number of retail investors risking their money in the crypto sphere for some time. It’s now worried the volatile nature of the coins and tokens could blow up in the face of the financial sector with more institutions piling in..

“UK Regulators appear to be holding fire right now as proposals to set up at central bank digital currency known as BritCoin are investigated and assessments made about the impact on the commercial banking system.

“Giving crypto assets a high-risk price tag may help limit contagion if they sharply fall in value, but central banks and regulators are on a tricky tightrope. If new rules are too strict, they risk quashing innovation in the rapidly developing decentralised finance world.

“If investors are feeling the FOMO effect, they should only dabble with crypto currencies at the edges of their portfolios with money they can afford to lose.”

Khalaf adds: “The crypto market is still in its infancy, and has a long way to crawl before it becomes mainstream.

“The launch of the ProShares ETF is a positive development for Bitcoin, but the longer term adoption of cryptocurrencies by businesses, consumers and regulators is much more important to long term returns, and all remain deeply uncertain.

“As such, consumers should only invest money in crypto they are willing to lose in its entirety.”

The warning was echoed in a note from Nicholas Colas, of DataTrek Research.

“This asset tends to peak around flashy events. Our recommended approach is to scale in slowly, over a period of months or years, rather than chasing it when it becomes frothy,” he wrote, adding: “Be careful.”

Newsletter

Related Articles

0:00
0:00
Close
Tech Pulse: The Future of AI and Screen Culture
Global News Briefing: Escalating Geopolitical Tensions and Corporate Shakeups
Global News Brief: Escalating Conflicts, Public Health Crises, and World Cup Drama
Rare Early Copy of US Declaration of Independence Found in British Archive
Cornish Language Revival Gains Momentum Through Schools and Community Programs
UK Authorities Face Criticism Over Prisoner Early Release Safeguards
Clacton By-Election Set After Nigel Farage Resigns Seat to Trigger Contest
Government Agencies Review Long-Term Fiscal Risks from Aging Population and Low Productivity
UK Heatwaves Expose Pressure on Public Transport and Housing Infrastructure
UK Government Prepares Welfare Review Amid Debate Over Personal Independence Payment Reform
UK Government Expands Rapid Endometriosis Testing Across NHS Services
Vistry Group Issues Profit Warning as UK Housing Market Faces Continued Pressure
Virgin Media Receives Record Twenty-Eight Million Pound Fine Over Contract Cancellation Failures
Office for Budget Responsibility Warns UK Public Finances Face Long-Term Pressure
UK Watchdog Warns Regional Income Gap Has Barely Narrowed in Three Decades
IMF Raises United Kingdom Growth Forecast as Inflation and Energy Pressures Ease
UK Government Launches Regulatory Reform Bill to Speed Up Commercialization of Innovation
Prince Harry Loses Privacy Lawsuit Against Daily Mail Publisher After High Court Rejects Claims
Federal Financial Framework Shifts as Treasury Launches Universal Savings Program for Minors
Jet2 Reports Strong Summer Travel Demand as Bookings Rise Seven Percent
Prince Harry Loses High Court Privacy Case Against Daily Mail Publisher
British Universities Warn Against Potential European Union Tuition Fee Changes
Heal Fertility Clinic Investigated After Embryo Biopsy Sample Mix-Up
Resolution Foundation Warns Regional Income Divide Has Barely Improved Since 1997
British Markets Remain Cautious as Middle East Tensions Rise and Government Transition Nears
Andy Burnham Poised to Become United Kingdom Prime Minister in Expected Political Transition
Nigel Farage Resigns as Member of Parliament Ahead of By-Election Amid Funding Investigation
Trump Declares Iran Ceasefire Over After Renewed Attacks on United States Bases
French Court Allows Le Pen to Run for Presidency, but with an Electronic Tag: "I Will Appeal, and I Will Run"
$1.4 Trillion: The Lawsuit That Could Crush Meta
Europe's Growing Struggle with Extreme Heat and Air Conditioning
UK Daily Briefing: Legal Developments and Social Issues
Political Turmoil and Rising Costs
Anthropic Reengineers Agentic Architecture to Shift Autonomous Workplace Automation to the Cloud
Logic Flaw in Windows 11 Permission Architecture Silently Consumes Hundreds of Gigabytes of Local Storage
Apple Advances Late-Stage Operating Systems with Fourth Beta Deployments
Global Crisis Alert: Escalating Middle East Tensions and UK Political Upheaval
UK Parliament Pushes for Greater Domestic Control Over Critical Technologies
UK Parliament Warns Trade Fair and Exhibition Industry Is Losing Global Competitiveness
Police Launch Murder Investigation After Mother and Two Children Found Dead Near Bedford
British Chambers of Commerce Survey Shows Business Confidence Falls to Post-Pandemic Low
UK Parliament Report Warns Britain Risks Falling Behind in Artificial Intelligence Sovereignty
Office for Budget Responsibility Warns United Kingdom Faces Long-Term Fiscal Pressures
Nigel Farage Resigns as Member of Parliament Amid Financial Scrutiny and Triggers By-Election
Deep Purple Has Released Its Best Album in Decades
UK MPs Criticise Student Loan System as Potentially Mis-Sold to Millions of Borrowers
Policy Groups Propose Bank of England-Backed Solar Loan Scheme for Millions of Homes
UK Health Agency Issues Amber Heat Alerts Across Six Regions as Temperatures Rise
Royal Air Force F-35 Jets Conduct First High North Air Policing Missions From Aircraft Carrier
Major UK Companies Join Government Cybersecurity Pledge Amid Rising Digital Threats
×