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Thursday, Jul 10, 2025

Bitcoin has 'considerable' upside as it better competes with gold as alternative currency, JPMorgan says

Bitcoin's 2020 surge could be set to continue as the digital cryptocurrency better competes with gold as an "alternative" currency, JPMorgan said in a note on Friday.
Bitcoin has surged more than 70% year-to-date, and this week's announcement that PayPal would allow its users to buy, sell, and exchange the asset served as another high-level endorsement for the cryptocurrency.

Earlier this month, Square purchased $50 million worth of bitcoin as it further commits to viewing the digital currency as a long-term investment.

But bitcoin is still a relatively small asset class, and it's mostly favored by millennial investors who are not as influential in the market as older generations that predominantly favor physical gold.

According to JPMorgan, the physical gold market is worth $2.6 trillion, which includes assets held within gold ETFs.

For bitcoin to catch up to gold in terms of market value, the crypto currency would have to surge 10x from current levels.

"Even a modest crowding out of gold as an 'alternative' currency over the longer term would imply doubling or tripling of the bitcoin price," JPMorgan said.

And over time, crypto could be held for other reasons than being a store of wealth as gold is, according to JPMorgan.

"Cryptocurrencies derive value not only because they serve as stores of wealth but also due to their utility as means of payment. The more economic agents accept cryptocurrencies as a means of payment in the future, the higher their utility and value," JPMorgan explained.

Simply put, the risk is to the upside for bitcoin.

"The potential long-term upside for bitcoin is considerable as it competes more intensely with gold as an 'alternative' currency we believe, given that Millenials would become over time a more important component of investors' universe," JPMorgan concluded.

The technicals are also pointing to a continued surge in bitcoin. According to technical strategist Katie Stockton, the cryptocurrency could surge to $14,000 as short-term momentum improves.
Comments

Novpretend money for me 5 year ago
Gold is not a alternative currency... It is the only true money in the world. Paper money and also crypto is just a IOU. Look on any US bill at the top it says Federal Reserve Note. Note means IOU. GOLD has been money since the beginning of time. But feel free to be sheared like sheep. But do yourself a favor. Go on the internet and search WHEN MONEY DIES its a free download and not that thick a book. Download it and have a read. Since 1971 when Nixon closed the gold window the USD has lost 98%of its value against gold. $35a Oz in 71 and $1900 today. You do the math

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