London Daily

Focus on the big picture.
Sunday, Jul 06, 2025

Balenciaga Presents 'Clones' for Spring/Summer 2022 - Balenciaga Fashion Crocs Spring 2021

Balenciaga Presents 'Clones' for Spring/Summer 2022 - Balenciaga Fashion Crocs Spring 2021

The second episode of Demna Gvasalias partnership with Gucci designer Alessandro Michele arrives with Balenciagas Spring/Summer 2022 collection.

Balenciaga's Spring/Summer 2022 virtual fashion show, titled "Clones," takes us into the post-digital age with a commentary on the world's perception of technological reality. Starring one model, Eliza Douglas also brings to the stage the second episode of Kering's partnership between the Maison's Creative Director Demna Gvasalia and Gucci's Alessandro Michele, in addition to his second collaboration with the popular Y2K footwear brand Crocs.

“We see our world through a filter: refined, polished, shaped, photoshopped. We no longer decide between unpublished and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake. Technology creates alternative realities and identities, a world of digital clones," said Gvasalia.

In other words, Gucci brought Balenciaga to the stage with the Gucci Aria show and now the duo relaunches and balances the other way around, with a hacking project that ignites Instagram and beyond. Thus, in a video directed by Quentin Deronzier, a minimalist-almost clinical-catwalk is staged in an optical white backdrop, in which men and women sit all dressed alike. The production was staged with a sci-fi soundtrack and a voiceover that sings "La Vie En Rose" with a metallic and eerie tempo. Gucci's double-G monograms become double-B logo, with the words, "This is not a Gucci Bag." On the other hand, Eliza's face is repeated at a pounding rhythm in a thousand different versions thanks to the use of deepfake technology.


Newsletter

Related Articles

0:00
0:00
Close
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
×