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Tuesday, Oct 07, 2025

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AI-Driven Virtual Boyfriends Rise in Popularity in China

The popularity of the dating simulation game 'Love and Deepspace' signifies the evolving nature of relationship norms and the growing influence of technology on personal connections.
In recent months, there has been a notable increase in the allure of artificial intelligence (AI) virtual boyfriends in China, particularly following the release of the dating simulation game 'Love and Deepspace' in January 2024. Created by Paper Games, a Shanghai-based company, the game has drawn an estimated six million monthly active players, allowing users to connect with AI-powered male characters as romantic partners.

Alicia Wang, a 32-year-old newspaper editor from Shanghai, exemplifies many users who favor these virtual relationships.

She has become captivated by her AI boyfriend, Li Shen, or Zayne, a character noted for being tall, attractive, and attentive to her desires—qualities that reflect a significant change in how some women seek companionship.

'Love and Deepspace' utilizes AI and voice recognition technology to offer an engaging experience where players interact with five male characters who deliver personalized responses to in-game messages and calls.

The game's availability in multiple languages—Chinese, English, Japanese, and Korean—has further broadened its audience.

Yao Runhao, the 37-year-old founder of Paper Games, has achieved impressive financial success through this endeavor.

With an estimated net worth of $1.3 billion, Yao possesses a controlling interest in the firm, which boasts a valuation exceeding $2 billion.

Analysts indicate that this valuation mirrors the rising trend among gaming companies, suggesting that rapidly expanding studios often reach valuations about three times their yearly revenue.

Since its inception in 2013, Paper Games has reported global sales close to $850 million.

The game has not only topped download rankings in China but has also gained popularity among users in the United States and other regions.

Players are willing to spend money to unlock additional gameplay features and deeper interactions with their AI boyfriends, contributing to the game's triumph.

For example, Wang has invested around 35,000 yuan (approximately $4,800) into the game to enrich her virtual experiences with Zayne.

The emergence of AI in personal relationships, as illustrated by user involvement in 'Love and Deepspace,' signifies broader societal shifts in how individuals connect with technology and intimacy.
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