London Daily

Focus on the big picture.
Tuesday, Sep 01, 2026

Adidas to sell Yeezy designs under new name after Kanye West split

Adidas to sell Yeezy designs under new name after Kanye West split

Last month, the German sportswear company cut ties with Kanye West describing his offensive social media posts and comments as "dangerous and hateful".
Adidas says it plans to continue releasing shoes designed in collaboration with Kanye West without the Yeezy brand, despite ending its partnership with the rapper last month.

The German sportswear brand says it is the "sole owner" of certain design rights, and intended to make use of them next year.

Adidas said it was ending production of its Yeezy branded products with "immediate effect" in October, following the rapper’s antisemitic comments.

The German sportswear company previously said it "does not tolerate antisemitism" and called Ye's recent comments "dangerous and hateful".

However, on a call to discuss quarterly earnings, Adidas' chief financial officer Harm Ohlmeyer said plans to "leverage the existing inventory" were currently being developed, according to US media.

"Adidas is the sole owner of all design rights registered to existing products," he said.

"We intend to make use of these rights as early as 2023."

Yeezy trainers have been a big hit for the company and are sought after on the used market, routinely selling for hundreds of pounds.

The firm was criticised for not acting sooner over West's antisemitic remarks on social media.

He previously said he was going to go to "death con 3" on Jewish people and recently suggested slavery in the US was a choice.

The decision to terminate the Adidas partnership cost the rapper his spot on the Forbes billionaires list.

The contract accounted for around $1.5bn (£1.3bn), according to the US business publication.

At the time, Adidas said it expected the decision to have a "short-term negative impact of up to €250m on the company's net income in 2022 given the high seasonality of the fourth quarter".

The rapper's offensive social media posts and comments have cost him a slew of business relationships and deals including with US fashion chain Gap and fashion brand Balenciaga.
Newsletter

Related Articles

0:00
0:00
Close
Royal Mail Keeps First-Class Stamps at £1.80 and Second-Class at 91p
Church of England Prepares Formal Apology Over Historical Forced Adoptions
UK Competition Regulator Caps Veterinary Prescription Fees at £21
UK Aviation Authorities Roll Out Airspace Changes to Reduce Flight Delays
England Makes School Allergy Policies Mandatory Under Benedict’s Law
England and Wales Tighten Child Safeguarding Checks by Removing Supervision Exemption
Cornwall Geothermal Plant Begins Commercial Power and Lithium Operations
UK Inflation Holds Near 2.9% as Energy Costs Remain a Risk
UK Productivity Growth Averages 1.1% Over Two Years, Resolution Foundation Says
England Introduces Nationwide School Smartphone Ban and Uniform Limits
UK Gives Border Officers New Powers to Seize Migrants’ Mobile Phones
Green Party Wins First Westminster By-Election in Gorton and Denton
UK and EU Advance Gibraltar Border Deal Allowing Spanish Guards to Conduct Arrival Checks
Robert Jenrick Joins Reform UK After Losing Conservative Whip
Andy Burnham Faces First Prime Minister’s Questions After Labour Cabinet Overhaul
ScottishPower Recycles Nearly All Materials From Historic Hagshaw Hill Wind Farm
Millions Travel Across England, Wales and Northern Ireland for Summer Bank Holiday
Met Office Issues Yellow Thunderstorm Warnings Across Southern England
Four Arrested After Bank Holiday Stabbing Violence in Kettering
Scottish Chamber of Commerce Warns Tax and Business Costs Risk Holding Back Scotland
UK Government Launches Youth Employment Drive With Major Retailers
UK and Ukraine Advance AI and Defence Technology Partnership
Prime Minister Andy Burnham Moves to Exclude Serious Offenders From Early Release
Twelve Arrested After A66 Crash Kills Seven, Including Two Police Officers
Bank of England Governor Warns AI Investment Boom Could Trigger Global Market Correction
London Science Museum Ends Long-Running BP Sponsorship
Scottish Homeowners Prepare Valuation Challenges Over Proposed Mansion Tax
UK Prosecutors Consider Charges Against Undercover Police in Spycops Scandal
James Cleverly Leaves Shadow Cabinet to Run for London Mayor
Avanti West Coast Drivers Agree 3.6% Pay Rise, Averting Strike Action
Allianz Explores £5 Billion Takeover of British Roadside Assistance Group AA
UK Government Retreats From Plan to Unfreeze Personal Income Tax Threshold
Northern Ireland Leaders Press UK Government for Sustainable Funding Settlement
UK Health Agency Warns Nationwide Salmonella Outbreak Could Worsen
NHS Warns Autism and ADHD Assessment Costs Have Become Unsustainable
UK Rejects Moratorium on AI Data Centres Despite Energy and Water Concerns
Thames Water Creditors Offer Government Golden Share in £10 Billion Rescue Plan
UK Warns Defence Executives of Russian Assassination and Sabotage Threats
Bank of England Holds Interest Rate at 3.75% Amid Inflation Risks
UK Restricts Early Prison Release for Serious Offenders as Jails Near Capacity
Genetic Study Finds Medieval Britain’s ‘Conquest Man’ Had Scandinavian Origins
Kemi Badenoch Plans Conservative Frontbench Reshuffle After Cleverly Departure
Nissan Sunderland Plant Highlighted as Key Economic Anchor for North East England
UK Arts Report Finds Women Face Persistent Barriers to Career Progression
Private Equity Consolidation of UK Veterinary Practices Raises Consumer Cost Concerns
South West Water Ranked Worst in England for Environmental Performance
British Train Drivers Secure 3.6% Pay Rise, Averting Strike Threat
UK Prosecutors Consider Charges Against Officers in Undercover Policing Scandal
James Cleverly Leaves Conservative Shadow Cabinet to Run for London Mayor
Allianz Explores £5 Billion Takeover of British Roadside Assistance Group AA
×